01/06/2026
📷 Same film. New box.
For the first time in over a decade, Eastman Kodak is selling some of its consumer film directly again — straight from the factory instead of through Kodak Alaris. New boxes, the classic red logo, same film inside.
Three that have made the switch 👇
🎞️ Kodacolor 200 — the relaunched everyday colour stock. Was ColorPlus, now Kodacolor (same film — confirmed by the edge markings on the roll).
🎞️ Kodak Gold 200 — the warm, golden classic. Same emulsion, fresh vintage-style box.
🎞️ Kodak UltraMax 400 — the flexible all-rounder. Same film you know, new packaging.
✨ The bottom line: labels get redesigned, the film inside doesn’t. Same warm colours, same grain, same quiet thrill when the scans come back.
💬 Which one’s your everyday roll — Kodacolor, Gold, or UltraMax?
