19/10/2026
It’s live. 🇲🇻
asadphoto.islandtodo.com
I’ve been putting this off for years. Today it’s finally done — and I have a second announcement at the end of this post that I’ve waited even longer to make.
In 2008 I picked up my first professional camera, standing next to Shaheed and Saud. There was no business plan and no strategy — just three of us who wanted to photograph this country properly. Eighteen years later I’m still doing it, and I still get the same feeling when the light finally comes right.
Some numbers I find hard to say out loud.
On Pexels, my photographs have been viewed 2.4 billion times — and the platform ranks me #18 of all contributors, all time. Out of everyone, worldwide. From a country of half a million people.
Add Facebook, Instagram, TikTok and the international news outlets that have run my images, and it passes 3 billion.
You don’t have to take my word for any of it — pexels.com/ — it’s all public.
But here’s the part that still stops me.
Open Canva. Search “Maldives.” A template, a photograph, a video — there’s a very good chance you are looking at my work without ever knowing my name. Travel agencies, students, startups, designers in countries I’ve never visited, all building something with an image I made standing in the water at six in the morning.
That was always the point. I didn’t want my photographs locked in a portfolio. I wanted them out in the world, working — helping people tell the story of the Maldives, and helping the Maldives tell its story to the world.
Here’s what this new website finally fixes.
If you’ve followed me, you know me for honeymoons. Couples on a sandbank at golden hour. The quiet second before someone says yes. That has been my public face for years, and I love that work — I always will.
But there’s a whole other half of my career I kept quiet. It’s on the site now.
The institutions. Events and global initiatives for the World Health Organization, UNICEF, the Red Crescent, the Government of Maldives and the Government of India.
The people. I’ve photographed people stories with three Maldivian presidents — three different chapters of this country’s story, seen through the same lens. Standing in those rooms is a privilege I’ve never taken lightly.
The hospitality world. Campaigns and storytelling for Banyan Tree, One&Only, COMO, Conrad, IHG Hotels & Resorts including InterContinental, Cocoon Collection, Cozy Hotels and Arena Hotels Maldives — some of the most demanding names in luxury, all choosing to tell their Maldives story from here.
Spaces and architecture. This has been with me from the very beginning. Back in 2009 at Huvafen Fushi I photographed the interiors of the world’s first underwater spa, and the only underground w**e cellar in the Maldives. I was experimenting. I had no idea it would become a thread running through everything that came after.
Binga. That same love of spaces — and of the homes people dream about living in — is what led me to build it. Running it as CEO is honestly the reason my own website sat untouched for so long. Which makes today feel sweeter than it probably should. 😄
To every couple, every family, every organisation and every brand who handed me their moment and trusted me not to waste it: this website exists because of you. Thank you. Genuinely.
And one more thing. 🖼️
For eighteen years my work has lived on screens. Phones, laptops, billboards, news pages, three billion views — and almost none of it printed, framed, or standing in a room where you can walk up close to it.
So today I’m also announcing my first exhibition.
It’s the story of the Maldives as I’ve watched it change through a viewfinder since 2008 — the islands, the water, the work, the people, and a country that transformed while I was busy photographing it. Some of these frames have never been published anywhere.
Dates and venue to be announced soon. Follow along here so you don’t miss it — I want this room full of Maldivians.
This next chapter matters more to me than any portfolio. I want to help more brands here tell their stories to the world properly. The Maldives doesn’t need to import its storytellers. We already have them.
Have a look around. Then tell me what you think. 👇
🔗 asadphoto.islandtodo.com