25/02/2026
I don’t usually shoot personal projects around insulated tumblers.
But the VSSL that got upsold to me by Todd at Fox Moto Rent set my imagination in motion.
Early January.
Cold enough that the wind cut through gloves.
At one point we were paddling at full effort and still moving backwards.
Rachael Faith braved it anyway.
And Charles, the Cole Island caretaker, invited us in for tea, biscuits and stories when we needed it most.
The goal wasn’t just product.
It was lifestyle.
Connection.
And layering a brand into a place I genuinely love.
Curious what you think.
A 25% discount on a VSSL cup led to a full-scale lifestyle photo shoot on Coal Island, paddleboards, wind, and unexpected momentum in Victoria BC.
