Ubuni Creative Center

24/03/2026

Here is a hard truth about the creative industry: we have built a culture that rewards the appearance of knowledge.

But knowledge that never becomes action is not wisdom. It is inventory. And inventory, in a business, is a liability you are paying to store.

https://open.substack.com/pub/alvasonguru/p/the-creative-who-does-nothing-and?utm_source=share&utm_medium=android&r=70d119

24/03/2026

When I talk about pipes in the creative economy, I’m talking about the pathways that move creative work from idea to audience and from audience to income. These are the systems that allow value to flow. They are the routes through which creativity travels, and the checkpoints where power accumulat...

24/03/2026

The African creative industries are sitting on a serious pile of money.💰 Roughly $3 billion has been committed to the ecosystem over the last two years. A big chunk of that ($2 billion) comes from Afreximbank, pledged over the next three years for sectors like film, music and fashion. Aside this ...

24/03/2026

24/03/2026

24/03/2026

24/03/2026

24/03/2026

New piece in The African Microdrama Brief. Over 70% of Nollywood's YouTube views come from outside Africa. The diaspora is already the majority audience, and because of RPM differentials, almost certainly the majority of producer income too. So why is there still no microdrama product built specific...

24/03/2026

🎬 Film Incubation vs Film Production – The Difference Nobody Talks About Most filmmakers think they need production.They actually need incubation. And that misunderstanding is why capital never comes. Film Production is ex*****on. Film Incubation is architecture. Production asks: • Who is the...

24/03/2026

Canal+’s decision to shut down Showmax makes financial sense. And yet, it might still be a mistake. In its official statement, Canal+ said the service’s annual losses had become “unsustainable.” The French operator and new Multichoice owner framed the phase-out as part of a broader logic of ...

24/03/2026

Kenyan film has been hit hard, It's not death but a market shift to independent film making which requires much more than pitching a story and a budget. Film roles will be more defined, and we shall see the rise of EPs and more entrepreneurial producers. Directors must deliver excellent interpretati...