30/04/2026
Film photography seems to have suddenly come back into fashion, but the truth is something else: it’s not film that’s returning, it’s the way we look at images that is changing. We live in a time where everything is photographable, everything is shareable, everything can be perfected. A kind of visual overconsumption made of flawless images and filters that smooth, adjust, improve. And yet, the more images we produce, the more something seems to slip away. So why do we photograph everything? Maybe to stop time, to create the illusion that certain moments won’t disappear. Maybe to give value to what we experience, as if a photo could say “this mattered.” Or maybe to build a narrative of who we are, or who we want to be. But in constantly documenting, we often stop truly living, delegating memory to the image and ending up remembering less.
Photography was never meant to prove, but to preserve.
To hold what has been, not to show it, but to feel it again.
And this is where film brings us back to something essential: choice, waiting, imperfection. It forces us to slow down, to be present before we even press the shutter. Fewer images, more meaning. Maybe we don’t need to photograph everything. Maybe we need to feel what is truly worth remembering.
