Thanks to the beautiful location of MACRO Testaccio, the afternoon and evening opening hours, and the city’s magical atmosphere that enchanted national and international public, the fourth edition of the contemporary art fair ROMA – The Road to Contemporary Art (6–8 May 2011) gathered the enthusiasm and appreciation of both visitors and exhibitors. This success was determined by the large public p
articipation (43,000 people over the three days) and by the trust of the city’s institutions and the over hundred exhibitors. Among the novelties of this fifth edition are a different, shortened title—ROMA CONTEMPORARY—and a new graphic identity courtesy of the young Swiss designers Larissa Kasper & Rosario Florio. The team of professionals that collaborate with the fair—including Chris Sharp and Luca Cerizza, curators of the “Out of Range” and “Start Up” sections—will now be enriched by an overall creative consultancy of Alessio Ascari, founder and editor-in-chief of KALEIDOSCOPE magazine, who will be in charge of conceiving and directing a new program of exhibition projects and events. The restyling will extend not only to the fair’s image, but to its very structure and cultural offerings, in the firm belief that the current period of crisis can be overcome by the power of ideas and of a quality cultural program. http://www.flickr.com/photos/romacontemporary/
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