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Aleksandra Di Gesaro - Photographer & Camera Confidence Mentor

Casa
Italia
Palermo
Aleksandra Di Gesaro - Photographer & Camera Confidence Mentor

Informazioni di contatto, mappa e indicazioni stradali, modulo di contatto, orari di apertura, servizi, valutazioni, foto, video e annunci di Aleksandra Di Gesaro - Photographer & Camera Confidence Mentor, Fotografo, Via Lincoln, 2, Palermo.

Italy's #1 Fine Art Photographer |
I help female entrepreneurs increase their confidence and share authenticity on camera so that they can attract their ideal clients | Join my FB group: https://www.facebook.com/groups/womenoncamera

23/01/2026

I’ve always been a dreamer and a very creative person.

If you’re new here, welcome.
If you’ve been here for a while, thank you for growing with me.

When I was little, I wanted to be a paleontologist, then an Egyptologist, and then a movie director. I started taking photos as a teenager, driven by curiosity and the need to understand how images are made. At law school, I was never really listening in class, but instead secretly working on pictures on my computer. What began as experimentation slowly turned into years of learning, studying, assisting, shooting, editing, and observing the fashion industry from the inside.

Over time, photography became my profession. I worked with influencers, brands, magazines, and model agencies, and photographed during Milan Fashion Week. From the outside, it looked like a dream career. But internally, I was questioning the message many images were sending, especially to women.

Today, my professional work sits at the intersection of art direction, visual identity, and strategy. I help fashion and beauty founders create visuals that don’t just look polished, but feel aligned with who they are and what they want to build.

If you’re here for fashion and beauty with intention, visuals with meaning, and a more honest way of building brands, you’re in the right place.

Alongside client work, this space is where I share how images shape perception, confidence, and buying decisions, and why empathy and representation are crucial for a brand’s growth.

I’m still learning. I don’t always get it right. And sometimes I, too, feel the pressure of constant output. But I’m here to create thoughtfully, to question what we normalize, and to keep building work that feels human.

Thank you for being here.
Now it’s your turn: tell me something about you.👇

15/01/2026

Would you recognize the girl at the end of the video from the initial photo? I wouldn’t. And that’s scary.

As a mom of a 4-year-old girl, I’m terrified to even think about the moment she discovers social media. And as much as I can try to limit it or talk to her about the risks, I know that peer pressure and the whole obsession with going viral, will be louder. Because in the end, 80% of girls distort their appearance online by the age of 13.*

So what can be done? Where is all this craziness coming from?

Yes, there are influencers who make everything look effortless and perfect, and who make you feel awful if you’re not. But before they appeared, there was something else: massive advertising from the beauty and fashion industry. And let’s be honest, they profit from making women feel ugly and want to look better. Some do it deliberately. Others genuinely want to empower women, but still fall into the trap of everything looking flawless and shiny.

I believe in . We are beautiful and enough as we are. Does that mean we can’t try to look better or nicer? Of course not, but only when it makes us feel better and more confident, not when we’re chasing an impossible ideal created by Photoshop.

I’m not saying beauty and fashion brands should stop advertising or suddenly make their products look bad in photos. That’s not the point. But they could come back down to the real world and think about how to show REAL women that their products can help them look and feel great in their REAL, imperfect lives. Because REAL life is not Photoshopped or AI-generated.

I strongly hope the fashion and beauty industry understands the impact it has on women and young girls and starts thinking twice about its messaging instead of only trying to sell. The responsibility is real. And so is the opportunity.

* Based on research conducted in the U.S. among girls aged 10–17 who use social media (n = 556).

This video was created by Dove.

22/12/2025

Can I say I’m sick of Christmas campaigns? They’re not showing reality, or anything even remotely close to it. Are they showing dreams? Probably that’s the intention. But what they actually show feels completely unachievable for anyone I know and it only widens the gap between a glittering, sparkling, overly perfect world and what most women really experience during the Christmas period.

Why not show a mom for whom one quiet minute of applying face cream is an act of self-care?
Why not show a woman feeling strong because she looks good while doing Christmas shopping and navigating crowded supermarkets?
Why not show a lipstick that gives her the confidence to face an endless to-do list?
Or a beautiful pair of pajamas as a small moment of luxury after a long day?
Or a candle or scent that makes late-night gift wrapping just a little more enjoyable?

Why are we so afraid that showing imperfection will ruin the Christmas spirit? That’s what creates real memories in the first place. And showing women that they’re not alone and that these small moments of luxury can actually empower them during such a demanding time, would work far better than yet another dose of fake glamour.

These images were created with AI as a concept for the kind of Christmas campaigns I would shoot for fashion and beauty brands today: campaigns that support women instead of escaping their reality, and that understand how powerful those small, quiet luxuries can be.

If brands want to stand out, this is where it starts: making women feel seen, not reminded that they’ll never be enough.

If this feels more real than what you usually see in Christmas campaigns, save it or send it to someone who feels the same.

15/12/2025

To be honest, as a customer, I’m so fed up with Christmas ads.
They all look the same. There’s nothing new, nothing relatable: just shiny, glittery visuals screaming “buy me.”

But I truly believe brands can do better than that.
And that’s exactly where your opportunity is as a brand owner: to stand out, not just this festive season, but every time the pressure to copy the same formula shows up.

Save this guide for future reference, and come back to it whenever you feel like you should be doing what everyone else is doing.

06/12/2025

You want to bring a little Christmas magic into your brand this season, maybe even create a moment that leads to extra sales, but you definitely don’t want to look like everyone else.
And I get it. The pressure to choose between red bows, golden glitter, and staying true to your visual identity is very real.

Here’s the good news: you don’t have to sacrifice your brand voice to feel festive.
Not even for a second.

The best brands know how to weave the holiday mood into their visuals without losing their essence and this guide shows you exactly how they do it… and how you can too.

Save this post so you can come back to it anytime you’re planning seasonal content (hint: these rules apply far beyond Christmas).
And make sure you follow along so you don’t miss Part 2, that’s where the real magic happens.

03/12/2025

I’d been wanting to shoot in the Botanical Garden of Palermo for a long time; not for a client, but for the pleasure of creating something atmospheric and instinctive.

When I work on personal projects, I don’t storyboard every detail.
I let the location lead.

This time the garden shifted the concept completely.
What started as an Ophelia-inspired vision turned into something darker, quieter, more enigmatic.
A nymph-like energy in a place that feels protective… yet a bit dangerous.

We shot with minimal gear, natural light, and pure intuition: just letting the atmosphere shape every frame.
“The Secret Garden” became exactly that: a space where the story reveals itself as you move through it.

editorialshoot cinematicfashion botanicalfashion conceptualfashion womenbehindthecamera femalecreators femalefounders womeninbusinesscommunity brandphotographer visualidentitycreator creativewomen founderstyle

26/11/2025

didn’t create a viral moment by chance.
They created it by showing women as they really are: powerful, unfiltered, connected.

This campaign worked because it stopped performing “inclusivity” and started representing real identity.

And that’s the shift every fashion or beauty founder needs to understand.

When your visuals show belonging, not perfection,
your audience doesn’t just watch: they join.
They see themselves so they stay.

Save this before planning your next shoot
and share it with a founder who’s building a brand with heart.

21/11/2025

I know what it’s like to stand in a store and feel like nothing was made for your body.

I’m small, and almost everything is too long.

My mom was told to buy shoes in the kids’ department because of her small feet.

An influencer I worked with, who was very tall, had the opposite problem.

And my high school friend, who had a fuller chest, always had to buy one size up and alter everything later.

So when I saw a new book by called "The Look", I thought: finally, someone’s talking about this. It’s about how fashion shapes identity and who gets represented (or left out) in the process.

That topic hits home for me.

I’ve always believed diversity and inclusivity in fashion matter. Not just as buzzwords, but as something that truly affects how women see themselves.

Because very few women actually fit the “model standard.”

What about you?

What’s the one thing that makes finding clothes that truly fit you such a struggle?

18/11/2025

The day denim stopped being exclusive

When I first heard that Good American sold out on their first day, I was stunned. I wanted to find out what made them so special.

The thing is, most brands talk about inclusivity but very few prove it visually.

That’s what made the early Good American campaign so powerful. It didn’t need copy to make a statement because it made people feel something.

If you’re leading a fashion or beauty brand, here’s the truth:

People don’t fall in love with your product shots. They fall in love with what those images say about them.

Because pretty won’t sell but relevance will.

If you’re not sure what your visuals are really communicating, book your Visual Profile Audit.

We’ll uncover what story your imagery is telling and whether it’s the one that sells.

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