17/04/2026
For the new UNICO jersey by Santini, everything starts from movement. The video places the true essence of the product at the center: performance, expressed through the cyclist in action.
The visual approach is inspired by the jersey’s graphic design, made of fluid, organic color patches. From there, we built a dialogue with rocky textures and the use of out-of-focus and diopter filters, echoing those same nuances.
Aesthetic research and visual storytelling support the scene, but performance leads everything.
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Big thanks Santini Marketing team: .ferrr
