06/11/2026
Does every small business really need a website? Not necessarily.
Part of what I do at Blackburn Studio is build websites, but I don't think they're always the best place for a business to spend its money.
A good Google Business Profile, genuine customer reviews, Facebook recommendations and word of mouth can bring in plenty of work.
And sometimes the biggest opportunity isn't finding more customers. It's doing a better job of following up with the ones already making enquiries.
I recently helped a local cabinet maker add a Google review link and QR code to his invoices. Nothing complicated, just making it easier for customers to leave a review.
It's these sorts of small, practical improvements that I enjoy finding.
I've written a bit more about why I think the starting point should be understanding how a business works and where there's an opportunity to improve things, rather than deciding what to build.
If you run a small business, I'd be interested to hear what brings in most of your work: Google, Facebook, referrals or something else?
Read the article here:
https://www.theblackburn.studio/insights/does-your-small-business-need-a-website