PSF

PSF Creative Communication is our primary business. The languages we do that in vary from Brand Design, to Films, photography, social media management and more.

Helmed by Award Winning Creative Director and Photographer - Pushkraj Shirke. As an Ex-Agency Creative Head & Writer turned Film Producer-Director and Photographer, Pushkraj Shirke combined his strengths to create a unique Boutique Creative Agency that delivers quality advertising and branding content and strategy from the roots, all the way to the top. BRANDING & STRATEGY:
Pushkraj Shirke persona

lly designs the branding and communication strategy, in tandem with the owners/drivers of the brand for the brands we undertake. The objective, is not to do something different for different’s sake, the objective is to align what the client see’s as great results with the most optimum path of communication design it takes to get there. DESIGN & CONTENT:
Credibilty, is respect. That apart, it is also one of the key drivers in search engine design today. Which is why our in-house visual communication team is paired up with writers who know their client’s field – to enable the creation of content that is genuine and credible, every step of the way. FILMS & PHOTOGRAPHY:
Representing and working with a one of a kind unison of social media marketers, influencers, artists and 5 highly capable production houses with diverse strengths – ranging from real time shoots to animation, from avs to brand films to commercials and feature films, we literally make brand magic happen – especially in the digital and start-up space. MEDIA:
We are connected to some of the most genuine and value of money media buying and strategy executives in the country. We do not directly undertake media buying in PSF, but we do bring you the most highly recommended professionals in the industry to directly take your brand – and the content we create together, to the next level. So whenever you feel that your brand is ready to take the next step in its evolution, or if you feel that there is something we can create together that will make people go “wow!”, feel free to drop in a Hello. Let’s make great things happen. cheers! Team PSF

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“the impossible, is an illusion”.
- Pushkraj Shirke
Founder & Director, PSF

A knockout CoverShot for Krunch Fitness magazine featuring the gorgeous, cute and fit Chahatt Khanna. Photography: Pushk...
05/02/2025

A knockout CoverShot for Krunch Fitness magazine featuring the gorgeous, cute and fit Chahatt Khanna.
Photography: Pushkaraj Shirke
Production and Design:

Campaign shot for  Photography: Pushkaraj Shirke  Production:  Agency: JWT
12/11/2024

Campaign shot for
Photography: Pushkaraj Shirke
Production:
Agency: JWT

Poster Print featuring one of the legends of Indian Women's Bodybuilding and Fitness  shot by Pushkaraj Shirke  To book ...
10/09/2024

Poster Print featuring one of the legends of Indian Women's Bodybuilding and Fitness shot by Pushkaraj Shirke

To book a shoot, DM.

#

Poster Print featuring Indian Women's Bodybuilding and Fitness Legend  shot by Pushkaraj Shirke                         ...
10/09/2024

Poster Print featuring Indian Women's Bodybuilding and Fitness Legend shot by Pushkaraj Shirke

Toyota Camry .indiaShot by Pushkaraj Shirke  On set photography for  Processing The Camry combines petrol hybrid efficie...
29/08/2024

Toyota Camry .india
Shot by Pushkaraj Shirke
On set photography for
Processing

The Camry combines petrol hybrid efficiency with a spacious and comfortable cabin, boasting ample boot space. Renowned for its impressive reliability, it offers an array of comfort and safety features and ensures stability at highway speeds.

From the Bodybuilding Photography Archives Featuring Shot by Pushkaraj Shrike   For over a decade, No fake weights were ...
26/08/2024

From the Bodybuilding Photography Archives
Featuring
Shot by Pushkaraj Shrike

For over a decade, No fake weights were ever used in any of my shoots.
All my athletes were real hard asses, lifting heavy s**t, no faking. Ever.
And it shows in the pictures.
- Pushkaraj Shirke

Happy Birthday to this guy who dared to dream -  . What an incredible journey he has had. From being a trainer and India...
09/08/2024

Happy Birthday to this guy who dared to dream - . What an incredible journey he has had. From being a trainer and India's first Kettlebell Sport Athlete to moving countries and then becoming Dubai's most celebrated fitness coach, a widely featured trainer and fitness expert and an award winning professional that most new comers in the field look upto.

Shot him when he started. Shot him when he became a celeb and shot his clients for him too.
Not to mention, I blindly trust him to train my fitness consulting clients in Dubai as well.
Love and Respect is a two way street.

It's been a journey together, brother!
Here's to many more amazing years ahead!

Cheers!
Pushkaraj Shirke
Director

Shoot location:
Dubai.

Strong, Sensuous and clad in a saree. An unconventional black and white portrait of one of India's fittest women .wellne...
09/08/2024

Strong, Sensuous and clad in a saree. An unconventional black and white portrait of one of India's fittest women .wellness_

Photography: Pushkaraj Shirke

To book a shoot - portrait, fitenss or commercial, dm

Corporate Profile Portraits for the Eskay Group - CEO & Director  and  Shot by Pushkaraj Shirke
06/01/2024

Corporate Profile Portraits for the Eskay Group - CEO & Director and

Shot by Pushkaraj Shirke

Photo idea of the day: A simple candid bo***ir portrait in Black and White at my home studio. Single Light.Canon 6D.No m...
26/07/2023

Photo idea of the day:
A simple candid bo***ir portrait in Black and White at my home studio.
Single Light.
Canon 6D.
No make up.
Blazer and Heels.

You don't need the fanciest set ups to get the best shots, you just need the right vision and perspective.

Cheers!
Pushkaraj Shirke
Director

***ir ***irphotography

To be comfortable being yourself, unbashedly, is to be beautiful in a way that transcends all barriers. So beautiful tha...
25/07/2023

To be comfortable being yourself, unbashedly, is to be beautiful in a way that transcends all barriers. So beautiful that people wish they could be more of you.
- Pushkaraj Shirke

Shot by
To book a shoot session, dm

***ir

 on the poster of  Shot by Pushkaraj Shirke  Want fighter profiles shot for your gym's / promotion's athletes?DM for a T...
25/07/2023

on the poster of
Shot by Pushkaraj Shirke

Want fighter profiles shot for your gym's / promotion's athletes?
DM for a TEAM deal. Cheers!

Pushkaraj Shirke
Creative Director

Address

Mumbai

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