02/05/2026
๐๐๐๐๐ | ๐๐๐๐๐๐
แด
แด๊ฑษชษขษด แดสแดแดแดแดแด๊ฑ - แด ษช๊ฑแดแดส แดสแดสษชแด แด | แด แดสแดแดแด 1
Client: ๐๐ต๐ฒ๐บ๐ถ๐๐ ๐๐ผ๐
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Brand: ๐ท๐๐๐๐๐๐
Brief: Launching a series of sub-brands in the wellness and F&B space, the mandate was to build a cohesive yet distinctive brand identity system. We developed the logo, colour palette, and packaging language for ๐ท๐๐๐๐๐๐ a sub-brand focused on clean, natural health foods.
This reel highlights the brand design for ๐ท๐๐๐๐๐๐, featuring products like pink salt and cane jaggery powder. The direction was clear: celebrate natural sourcing and authenticity, while keeping the visual language modern, minimal, and premium.
๐ง๐ต๐ฒ ๐๐ผ๐ด๐ผ:
The ๐ท๐๐๐๐๐๐ logo is rooted in simplicity with meaning. The leaf form subtly represents purity, nature, and origin - signifying ingredients that are minimally processed and close to their source. The clean typography balances this organic cue, ensuring the brand feels contemporary, trustworthy, and scalable across categories.
๐ง๐ต๐ฒ ๐ฃ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ฒ๐๐ถ๐ด๐ป:
Each product tells its own origin story while staying within a unified system.
๐๐ค๐ง ๐๐๐ฃ๐ ๐๐๐ก๐ฉ:
Inspired by its Himalayan roots, the packaging uses soft pink gradients and abstract mountain forms to evoke purity and mineral richness. The layout remains minimal, allowing the productโs natural beauty and benefits to take center stage.
๐๐ค๐ง ๐พ๐๐ฃ๐ ๐
๐๐๐๐๐ง๐ฎ ๐๐ค๐ฌ๐๐๐ง:
Warm earthy tones and illustrative storytelling bring out the traditional process of jaggery making. The visuals subtly hint at rural craftsmanship and authenticity, while the clean structure keeps it relevant for a modern consumer.
A balance of story and simplicity - designed to feel as natural as the products themselves.
๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ ๐จ๐ง
๐ฐ๐ฐ๐ฐ.๐๐ฅ๐๐ง๐ค๐๐ซ๐ญ.๐ข๐ง/๐ฐ๐จ๐ซ๐ค/๐๐ก๐๐ฆ๐ข๐ฌ๐ญ๐๐จ๐ฑ/
[ Indian Design, Creative Direction, Minimal Design, Design Agency ]
