02/05/2026
𝐁𝐋𝐀𝐍𝐊 | 𝐃𝐄𝐒𝐈𝐆𝐍
ᴅᴇꜱɪɢɴ ᴘʀᴏᴊᴇᴄᴛꜱ - ᴠɪꜱᴜᴀʟ ᴀʀᴄʜɪᴠᴇ | ᴠᴏʟᴜᴍᴇ 1
Client: 𝗖𝗵𝗲𝗺𝗶𝘀𝘁 𝗕𝗼𝘅 ()
Brand: 𝑷𝒐𝒔𝒉𝒐𝒓𝒂
Brief: Launching a series of sub-brands in the wellness and F&B space, the mandate was to build a cohesive yet distinctive brand identity system. We developed the logo, colour palette, and packaging language for 𝑷𝒐𝒔𝒉𝒐𝒓𝒂 a sub-brand focused on clean, natural health foods.
This reel highlights the brand design for 𝑷𝒐𝒔𝒉𝒐𝒓𝒂, featuring products like pink salt and cane jaggery powder. The direction was clear: celebrate natural sourcing and authenticity, while keeping the visual language modern, minimal, and premium.
𝗧𝗵𝗲 𝗟𝗼𝗴𝗼:
The 𝑷𝒐𝒔𝒉𝒐𝒓𝒂 logo is rooted in simplicity with meaning. The leaf form subtly represents purity, nature, and origin - signifying ingredients that are minimally processed and close to their source. The clean typography balances this organic cue, ensuring the brand feels contemporary, trustworthy, and scalable across categories.
𝗧𝗵𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻:
Each product tells its own origin story while staying within a unified system.
𝙁𝙤𝙧 𝙋𝙞𝙣𝙠 𝙎𝙖𝙡𝙩:
Inspired by its Himalayan roots, the packaging uses soft pink gradients and abstract mountain forms to evoke purity and mineral richness. The layout remains minimal, allowing the product’s natural beauty and benefits to take center stage.
𝙁𝙤𝙧 𝘾𝙖𝙣𝙚 𝙅𝙖𝙜𝙜𝙚𝙧𝙮 𝙋𝙤𝙬𝙙𝙚𝙧:
Warm earthy tones and illustrative storytelling bring out the traditional process of jaggery making. The visuals subtly hint at rural craftsmanship and authenticity, while the clean structure keeps it relevant for a modern consumer.
A balance of story and simplicity - designed to feel as natural as the products themselves.
𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐨𝐧
𝐰𝐰𝐰.𝐛𝐥𝐚𝐧𝐤𝐚𝐫𝐭.𝐢𝐧/𝐰𝐨𝐫𝐤/𝐜𝐡𝐞𝐦𝐢𝐬𝐭𝐛𝐨𝐱/
[ Indian Design, Creative Direction, Minimal Design, Design Agency ]