working with clients to discuss the images they require and how they want to use them
seeking out appropriate photographic subjects and opportunities
carrying out research and preparation for a shoot
working in different locations and circumstances to get the right image
using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software
communicating with
photographic subjects, putting them at ease, encouraging them and directing them
arranging still life objects, products, scenes, props and backgrounds
liaising with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors
managing the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns
preparing proofs for approval
compiling finished products for sale, such as albums and framed prints
understanding traditional film and digital photography and keeping up to date with industry trends, developments and new techniques
developing expertise with software to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults or moving objects around
managing the business aspects of the work, including administration, scheduling work, invoicing and basic accounting
developing a good portfolio, building a network of contacts and achieving a reputation for quality and reliability in order to secure future assignments
self-marketing by, for example, producing business cards, postcards and promotional materials and creating and maintaining a website. Many graduates start out as a photographer's assistant, spending a great deal of time on routine administration and helping out around the studio.