09/01/2025
YouTube is chief frontrunner of video streaming services in India in 2024, a report on the emerging trends of video industry have revealed.
According to a report by Business Standard, YouTube remained the largest video streaming platform and earned Rs 14,300 crore in revenue in India. It was followed by Meta, JioStar, and Netflix.
The Media Partners Asia's 2025 report on the Asia Pacific video and broadband market revealed major growth drivers and significant shifts in the industry landscape. Streaming will overtake TV by 2027, driven by China and India, with streaming's share from APAC video industry revenues rising from 44% in 2024 to 54% by 2029, it stated.
According to the Business Standard report, the subscription-driven video on demand (SVOD) market also bounced back in 2024, adding an estimated 15 million subscribers, taking the total number of streaming video subscribers in India to 125 million.
The online video market has been witnessing a rapid surge over the past few years, driven by increased engagement and monetisation.