Elements Production

31/12/2025

We’ve worked with Pranoy and Devanshi for years, but working alongside them for their wedding was something truly special for us.

What stayed with us wasn’t just the décor, but the care, intention, and deep respect they show each other. Every decision was thoughtful, human, and rooted in love. Comfort was never an afterthought—from rethinking seating for elders without hesitation, to countless small details that prioritised people over spectacle. Everything felt generous, not just grand.

The spaces evolved constantly. What guests experienced at one event transformed by the next—even within the same venue. A suspended boat filled with bougainvillea, inspired by Pranoy’s proposal to Devanshi on a boat in Japan, became a deeply personal moment that didn’t need explanation. A kolam planned in white was reimagined overnight in sindoor, tracked down at dawn from a nearby village. And after a full night of celebration, every guest still showed up for the morning wedding—saying everything about how loved they are.

Devanshi and Pranoy, your thoughtfulness touched all of us.
Your shaadi wali team wishes you a lifetime filled with love 🤍

19/06/2025

Losing someone is never easy. Losing someone who’s been part of Elements Production since 2001 — part of our work, our everyday — is really, really hard.
Pravin wasn’t just a colleague. He was part of most of our projects. He wasn’t on the payroll, but you’d never know that. He gave his all — time, energy, heart — whether it was for big campaigns, personal projects, late-night research calls, post-production chaos, or simply when someone needed help.
He was selfless. Rarely said no. Always went the extra mile — for work, for people, or just to show up. No fuss. No ego. Just a steady, dependable presence.
Yes, there were arguments at times — and he could be stubborn about certain things — but the bond ran deeper than all of that. There was respect, trust, and a sense of shared journey that never wavered.
He came from a time when you knew every part of the job — casting, recce, production, post — and didn’t mind doing it all. And he did it with quiet pride.
He had dreams too — big ones. Of directing, of telling stories. One of those came to life in Ek Chitti — a tender film about how we’ve stopped writing letters to the people we love. It was his quiet way of reminding us to stay connected, to not lose the human touch.
He loved animals. He noticed people. He’d tip someone quietly because he respected effort, even in the smallest form. He was a big man with an even bigger heart.
Professionally and personally, this loss is immense. Life, as always, will move on. But it will be tough — impossible, really — to fill the space Pravin held.
He will be missed. Deeply.

13/06/2025

FROM INDIA TO THE WORLD
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Photography: Bharat Sikka
Creative:
Styling: Raphael Hirsch
Assistant Stylists: Storm Foster .keia
HMU: Shivani Joseph .ing_
Set Design: Abhishek Kanade
Videography + Edit Team: Ishani Das &
Production: Elements Production
Nike Athletes: Jemimah Rodrigues Anshu Malik Shafali Verma Priya Mohan
NBNW Athletes: Shimron Nathan Julianna James Kimaya Singh Merrylin Boro Mandovi Menon Puja Kulay Yachika Sharma Nejm

Shot on location: Jaipur, India

24/10/2024

27/10/2023

Quarter to Time, the new Tilfi collection, is out now.

Discover the campaign, set amidst the splendour of heritage Indo-French architecture, via the link in bio.

Photography:
Creative Direction & Styling:
​Muses:
Production:
Hair & Makeup:
Jewellery:
Accessories: .xyz

27/10/2023

Quarter to Time, the new Tilfi collection, is out now.

Discover the campaign, set amidst the splendour of heritage Indo-French architecture, via the link in bio.

Photography:
Creative Direction & Styling:
Production:
Hair & Makeup:
Jewellery:
Accessories: .xyz

25/10/2023

𝗥𝗢𝗔𝗥 | Chapter VIII

Outgrow. The tiger’s ever-growing legions inhabit forests that seem to shrink. The intricate interlacing of the big cat beckons a planet of finite resources and growing populations. Where does it lead us? To the infinite interconnectedness of needs.

Vyāsa’s verse in Mahābhārata captures it succinctly.

It reads:

nirvanō vadhyatē vyāghrō nirvyāghraṁ chidyatē vanam tasmādvyāghrō vanaṁ rakṣēdvanaṁ vyāghraṁ ca pālayēt.

Which translates to...

Do not cut down that forest with its tigers! Let not the tigers be driven from that forest! There can be no forest without tigers, and no tigers without a forest. The forest shelters the tigers and tigers guard the forest!

Story, creative direction and photography:
Styling and accessory design: .15
Production:
Production design:

25/10/2023

𝗥𝗢𝗔𝗥 | Chapter VII

Reflect. Self-reflection is never and nowhere more accessible than in the immediacy of the wilderness. In its heights and its depths. In its intricately choreographed dance of coexistence. In the wild and wondrous tiger, the soul of the jungle.

Story, creative direction and photography:
Styling and accessory design: .15
Model:
Production:
Production design:
Makeup: & Team

09/10/2023

World Post Day is celebrated each year on October 9th to commemorate the creation of the Universal Postal Union (UPU) in 1874. It’s a day to recognize the crucial role that post offices play in connecting communities, and in 2023, the theme is “Together for Trust: Collaborating for a safe and connected future.” Elements is happy to release a poster for the short film helmed by Pravin. This could have not been possible without the commitment of Tapan Gupta and  support of Rafeeq, Ankit Patil, Jacob ,Nikita , Priyanka ,Jomit ,Parth,Rajshekhar amongst others.