Sasha Friedman Photography

Sasha Friedman Photography Art photography from Tel Aviv

You can control the pose, the light, the expression.Not the presence. Shot on 35mm Ilford HP5.
16/05/2026

You can control the pose, the light, the expression.
Not the presence.


Shot on 35mm Ilford HP5.





Some people know how to enter a room quietly.Others change the entire balance of it just by being there.
15/05/2026

Some people know how to enter a room quietly.

Others change the entire balance of it just by being there.





The camera notices falseness pretty quickly.Maybe that’s why I’m always interested in the moment when a person stops thi...
14/05/2026

The camera notices falseness pretty quickly.

Maybe that’s why I’m always interested in the moment when a person stops thinking about how they look in the frame.

This series came out of that kind of state.

A few hours in an apartment.
Light from the window.
Conversations between frames.
And that short feeling of calm that usually lasts only a few seconds.





I keep coming back to the same things.The same streets, the same courtyards, the same faces for a second.Nothing really ...
24/04/2026

I keep coming back to the same things.
The same streets, the same courtyards, the same faces for a second.
Nothing really stays, except the way you looked at it.
And somehow, that is enough to keep going.





40 days of war. Today is the third day without it.The kids are already different. Not by age.Loud promises faded into si...
10/04/2026

40 days of war. Today is the third day without it.
The kids are already different. Not by age.
Loud promises faded into silence and the wait for the next war.
The real question is not when, but who we go into it with.




Day 36 of the war.We went to the sea not to feel that everything is okay.Just to let the kids run on the sand, to sit by...
04/04/2026

Day 36 of the war.
We went to the sea not to feel that everything is okay.
Just to let the kids run on the sand, to sit by the water, to make sure the day isn’t only sirens, news, and waiting.

Memory doesn’t hold on to fear alone.
It also holds on to moments like this:
sweet juice,
a cold cocktail,
the wind,
the sun,
a short pause where a family feels whole again.

And the space around it,
where everything becomes a little quieter, just for a moment.

Maybe that’s what keeps us from falling apart.





01/04/2026

Collapsed building.
No strike. Just gave in.
Our shelter was downstairs.
We ran there with the kids.
Now it’s gone.
One person injured.
That’s how the holiday begins.




Sometimes one photoshoot is enoughto see yourself differently.Without familiar angles, without random shots.Cleaner, mor...
21/03/2026

Sometimes one photoshoot is enough
to see yourself differently.

Without familiar angles, without random shots.
Cleaner, more precise, calmer.

With this feeling came together very naturally.
Quietly, without anything extra.

A studio doesn’t add anything in that sense.
It simply removes the unnecessary.

And at some point, there is only you left,
the version that is rarely captured.





Back as a form that holds everything.No gaze, no emotion, no attempt to explain anything directly.Light works on the edg...
21/03/2026

Back as a form that holds everything.
No gaze, no emotion, no attempt to explain anything directly.
Light works on the edge, between what is visible and what remains inside.
Film adds a softness that is almost gone today.





Summer in Charles Clore Park, Tel Aviv. Palm trees, grass, people relaxing on the ground and that soft seaside light tha...
20/11/2025

Summer in Charles Clore Park, Tel Aviv. Palm trees, grass, people relaxing on the ground and that soft seaside light that always feels nostalgic on black and white film.
Shot on Olympus Mju II (Mio 2) with Ilford Pan 400.

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Zvulon
Tel Aviv

Opening Hours

Friday 09:00 - 17:00
Saturday 09:00 - 17:00

Telephone

+972545819141

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