30/04/2026
I see this constantly. A brand invests in beautiful photography for their own channels, then sends their stockists a WeTransfer link with a handful of unusable images. The retailer photographs the product themselves on a busy shop counter, and the brand’s visual identity dissolves the moment it hits the shelf.
Build a stockist asset folder into every shoot. Multiple crops for every channel, lifestyle shots without campaign branding, drop-in copy, brand assets in usable formats. The brands that get re-ordered are the ones who make stockists’ lives easy.
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