11/09/2026
I spent this morning at a brilliant digital marketing event in the Abbey Hotel Roscommon Roscommon, in collaboration by the Local Enterprise Office Roscommon and the Roscommon Herald and Roscommon Chamber of Commerce. Riad Zouheir director of Amplify Media Sales gave an impressive presentation in Digital marketing. He made many important points. Here are just some of my take aways. His big point was that people don't buy with logic first, they buy with emotion first. Rational vs Emotional. He shared a Harvard Business Review stat that our brains process emotional content around five times faster than purely rational content, and content that connects emotionally gets shared and bought far more often. It's mad to think how many of us in business default to leading with price and product features when really it's the feeling behind the story that gets someone to act.
He also spoke about consistency being the real currency of brand awareness. You don't want your customers to forget you, so showing up the same way, with the same message and the same look, again and again, is what builds trust over time.
Riad also made the point which was one of my favourite takeaways that "attention is only the start, not the sale, " and that your website is doing the heavy lifting twenty four seven because unlike a salesperson, it never calls in sick.
His 10/10 content rule stuck with me too, mostly educational and value led content, a bit of curated content, and only a small slice that's purely promotional.He spoke on so much more.....He was followed by
Keith Nevin, speaking for the Irish Times, followed with a really practical look at multi channel campaigns, tying print advertising in with digital through QR codes and backlinks. The digital printing was also very impressive I wasn't aware of those benefits until today.
It's easy in the day to day of running a business to forget these core fundamentals, especially when you're wearing every hat yourself. Today was a good reminder that marketing has changed so much even in the past few years, and that online visibility isn't separate from what can feel like a more old school route like local newspaper advertising, they actually work best tied together. Keith's point about backlinks through the newspaper's own platform was something I hadn't thought about before and it's worth looking into for both sites.
And beyond the content itself, it's always worth going to these events for the people Roscommon County Council New connections and catching up with familiar faces is just as much a part of growing a business as anything you'll learn from a slide.💯
