Primaimaging

08/06/2026

Two new additions to the broncolor light shaping family are here.

Meet the Octamini 50 - an ultra-compact octabox designed for photographers who need premium light quality wherever the shoot takes them. With its integrated quick-release mechanism, lightweight construction, and exceptionally soft, even light, it’s built for fast-paced portrait, fashion, lifestyle, and reportage photography.

Also new: the Diffuser to Focus 110 umbrella. Transform your Focus 110 from a deep umbrella into a softbox-like light shaper in seconds. The diffuser reduces spill, softens the light, and gives you two creative lighting options in one versatile setup.

Discover the new Octamini 50 and Diffuser to Focus 110 umbrella and bring even more flexibility to your lighting toolkit.

FashionPhotography
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06/06/2026

Build a workstation that works the way you do.

The AeroTrac Workstation System continues to evolve with new accessories designed to help photographers and digital techs stay organized, mobile, and efficient on set. From improved cable management and power solutions to expanded mounting options, AeroTrac gives you the flexibility to customize your workflow for any production.

Designed for the demands of modern creative teams. Built to keep your workflow moving.


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02/06/2026

Recover images shot at high ISO with Enhanced Denoise. Shoot at near-wired speed using 2nd Gen Wireless Tethering with Canon. Let AI work in the background while your shots render instantly on screen. And try Assisted Review (Beta) to automatically filter out closed eyes, soft focus, and missed flashes.

Link in bio for the full rundown.
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02/06/2026

Low light. High ISO. Cleaner results. 
 
Enhanced Denoise removes noise while preserving skin, hair, and fine detail. 
 
Watch the tutorial. Link in bio.
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26/05/2026

From Berlin with ❤️📸❤️

Today the workshop Architectural photography in digital medium- organized by and started.

We are excited to explore the new location together with and

If you would like to join in an upcoming workshop in October 2026 please check our link in bio and our stories.

We wish you all a beautiful weekend 📸❤️


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23/05/2026

iXH 250MP Camera System
250MP single shot imaging system capable of
A0 at 400ppi

Unlimited applications, instant image quality
The iXH 250 Camera System delivers unmatched image quality, instantly. A single, instant capture reaches nearly A0 at 400ppi. The speed and quality at which you can digitize large materials has never been better.

The iXH 250 adopts, and perpetuates, the Infinity Platform – a powerful processing engine that seamlessly handles large files at high speed, for a long duration, perfectly supporting high volume cultural heritage digitization programs.

More info
Please visit Primaimaging
www.primaimaging.com

11/05/2026

Sandro Gamba is, first and foremost, a Chef.

There is no doubt that as a Chef, Sandro understands discipline and technique.

With 42 years of dedicated experience in the culinary arts, working under and alongside some of the industry’s best, Sandro arrived at a position of prestige as the Executive Chef of the .
Like many great chefs, Sandro has a deep appreciation and love for art. While cooking has been his chosen vocation to express his creativity, photography has consistently found a way to serve as an additional outlet for expression. Photography, much like gastronomy, has seemingly endless opportunities to learn, to grow, and to challenge yourself creatively.

Link in the bio ✨

📸
📷 Camera Model: XF IQ4 150
🔍 Lens model: Schneider Kreuznach 120mm LS f/4.0 Macro
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10/05/2026

broncolor lamp heads bring studio-grade precision to every setup, delivering exceptional light quality with uncompromising control. Designed for photographers who demand reliability and creative freedom, they integrate seamlessly into any workflow while maintaining the unmistakable broncolor standard. From perfectly sculpted highlights to delicate tonal transitions, your vision stays exactly in focus.

Now’s the perfect time to elevate your lighting. Trade in your current gear (any brand, any condition) and step into lamp heads that expand your creative possibilities without missing a beat. Available until May 31, 2026, through authorized dealers.

Visit our Main Office or WA Marketing ( Link on Bio)


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08/05/2026

Why should I switch from Siros to Stelos?

Stelos clearly stands out for photographers who need maximum flexibility and performance on demanding shoots. With a much wider flash energy range (0.78–800 J) and ultra-fast flash durations down to 1/19,500 s, Stelos gives you far greater control for both subtle fill and high-speed action freezing. Its significantly faster recycling times (as quick as 0.008 s) keep you shooting without interruption, while the powerful 49 W LED modelling light with adjustable color temperature (2700–6500 K) ensures accurate previewing in any environment. Add to that High-Speed Sync capability, the option to charge batteries while in use, and a more compact, lighter build, and Stelos becomes the clear choice for professionals who value speed, precision, and versatility on set or on location.

Upgrade to Stelos now and save up to 35% with our trade-in promotion (link in bio).

Have questions? We’ve got answers. Send us a DM and we might feature yours in an upcoming post.


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07/05/2026