09/03/2020
As the founder of a company called DNF Photography I have seen far too many beautiful properties passed up by prospective home buyers purely due to their lack of visual appeal.
Mobile phone photos with blury images, people in frame, beds not tidy and ironed , clutter in the home: Simply do not make a great first impression on showcasing your airbnb listing or home for sale.
Being a professional photographer isn’t a skill that’s learnt overnight. It requires both experience and the eye to position ourselves in the shoes of the buyer, in order to capture emotionally compelling imagery that will ultimately lead to a sale.
Your listing must first engage that prospective buyer and prompt them to take further action, generally through an open home or inspection. The emotional connection must first be transmitted through your photos – this is just how important great photos are!
Today, we are now more visual than ever and content is all around us. Whilst photo and video content remains some of the strongest, the way in which it's delivered has evolved dramatically, creating a shift in the way we make purchasing decisions. Real estate is certainly no exception to this.
So whether you’re a ready-to-sell homeowner considering DIY, or an agent communicating with a vendor who’s asking “why use a professional photographer for real estate”,then picture your viewer scrolling right past your listing.
Think of yourself and how you would feel when looking for your next property. I can tell you right now from personal experience that any listings with visually unappealing images – whether it be rentals or sales – are too often ignored. After all, you have just eight seconds to leave an impression.
Daniel Nathan Faust
DNF photography
