Linda Cheung Photography

Linda Cheung Photography Portrait photographer based in Hong Kong telling the stories of you and I moving through life.

You've heard from some of the women I've worked with this past week:Rachel, Karen, Christina…are among the 100+ women I ...
08/03/2026

You've heard from some of the women I've worked with this past week:

Rachel, Karen, Christina…
are among the 100+ women I worked with in the past 6 years.

Very often, they are not just my clients.
They are a mirror and teacher.
Over our pre-shoot calls and in between shots,
I have learnt so much:
Courage. Boundaries. Forgiveness. Body. Family. Self‑worth.

Each journey is different.
And each showed me possibilities
I might not have chosen or experienced on my own.

But they also taught me the same thing.

When a woman allows herself to be truly seen—not performed—something shifts.

I've been lucky enough to witness that shift, again and again.

This International Women's Day, I'm celebrating the women who've trusted me with their stories.

They've given me so much:
their willingness to be seen exactly as they are.

And I — who have been hiding behind the camera since I was a teenager — have felt seen through their eyes.

Thank YOU.

With care,
Linda

07/03/2026

We talk so much about forgiving others.
But what about forgiving ourselves—
for the pain we've caused, even unintentionally?

Share this with a friend who's kind to everyone else but themselves,
or save this for the next time you need to hear it.

With care,
Linda

"Who else has this 'I don't mind' habit?"— Karen, Founder of Styli CollectiveI met Karen back in October 2022 when she c...
05/03/2026

"Who else has this 'I don't mind' habit?"
— Karen, Founder of Styli Collective

I met Karen back in October 2022 when she commissioned me for an outdoor shoot. We connected immediately, walking along the trail after the shoot.

It was her energy. Her love for writing.
Then, as our friendship grew, it became her honest advice, her empowering words, her eagerness to learn.

The way she supports friends—even while navigating her own challenges in business and life.

These photos are turning four years old, but her heartwarming energy hasn't changed.

I invited her to share while we co‑worked earlier this week, and I was touched by what she wrote.

I resonated with how touch as a love language is acquired, not learned, for many East Asians.

And seeing her owning that by choosing the people she wants to surround herself with—it was a beautiful reminder for myself too.

In a people‑pleasing culture, that might be one of the most daring things we can do.

With International Women's Day coming up, I'm sharing stories from women I've worked with this month. Stay tuned.

With care,
Linda

p.s. If you're interested in working with Karen, DM her at

This line hit me hard when Rachel shared her career pivot with me over our consultation call.She quit her job as a line ...
04/03/2026

This line hit me hard when Rachel shared her career pivot with me over our consultation call.

She quit her job as a line cook to backpack around Central America for three months — until she broke her leg.

While recovering in bed, she started teaching Cantonese.

Jumping into the unknown without hesitation —
because there was no going back.
And so she carved out a new path for herself.

Her faith reminded me of my own pivots in life.
Her love for small shoots thriving in brick gaps, for the quiet quirks of the city — made me think of my younger self doing street photography in Sheung Wan.
Her love for sharing culture and language? That, too, I recognised in myself.

Such are the precious moments of mutual seeing in my consultation process.
Such are the conversations that stay with me when I work with clients.

With International Women's Day coming up, I'm sharing stories from women I've worked with this month.

With care,
Linda

p.s. If you're interested in working with Rachel on your Cantonese, check out her website www.cantoneseafterhours.com : )

Photoshoot, to me, is a process of witnessing and mutual seeing.It's been an honour witnessing Christina  over the past ...
02/03/2026

Photoshoot, to me, is a process of witnessing and mutual seeing.

It's been an honour witnessing Christina over the past few years through
Shooting her portraits, her brand, her oracle card deck, her family.
Six shoots, and counting.

These are some of my favourite frames from our time together.

Can't wait for the next one.

Photoshoot, to me, is a process of witnessing and mutual seeing.It's been an honour witnessing Christina   over the past...
02/03/2026

Photoshoot, to me, is a process of witnessing and mutual seeing.

It's been an honour witnessing Christina over the past few years—
Through shooting her portraits, her brand, her oracle card deck, her family.
Six shoots, and counting.

These are some of my favourite frames from our time together.

Can't wait for the next one.

"When you hit 40, there's this real, zero f**ks given kind of attitude.It's not even that I dare to be different.It's th...
26/02/2026

"When you hit 40, there's this real, zero f**ks given kind of attitude.
It's not even that I dare to be different.
It's that it's so boring to me to be the other way."

— Christina, Founder of Good Peoples


In my recent interview with Christina, I asked a question lots of creatives struggle with:

How do you connect with your own voice in such a loud world?

She said:

"I've been working since I was 20.
That's 25 years of doing what the client tells you,
what your boss tells you,
what your parents tell you.
Doing what your friends are doing,
what everyone on the internet is doing.

For me, it doesn't give me joy to do what someone else is doing.
And that mixture of imposter syndrome and joy
creates this impulse to do things differently."


Christina runs a business. So do I. So might you.

And the questions we're all asking—
about voice, about difference, about trusting ourselves—
they're not separate from the work.

They are the work.


I'd love to know:
What's one area of your life where you're daring to be different—or wish you could?

Drop it in the comments. I read every single one.


With care,
Linda

24/02/2026

Your relationship to your work is yours alone.

A few years ago, I had a personal branding client who wasn't happy with their photos.
I went over every frame wondering what I'd done wrong.

When I told Christina about it, she asked:
"Were YOU happy with the shots?"

I paused. Yes, I was.

Was there miscommunication? Yes.
Was I happy with the artistic expression? Yes.

I brought this up in our recent interview. And I think every creative needs to hear what she said:

“Never let the world tell you whether or not you love your work.”

In the end, I offered a second shoot for free to make up for one image that was missing. It was the right call for that situation.

It was a valuable lesson about aligning expectations.
And it was also a deeper lesson about trusting my own creative expression—
even when the client, the market, or the algorithm has something to say.

Their voices are loud.
But yours is the one you have to live with.

With care,
Linda

I spent five hours with Christina last month, recording this.I could have written about her without the interview—we've ...
15/02/2026

I spent five hours with Christina last month, recording this.

I could have written about her without the interview—
we've spent hundreds of hours talking over three years,
on her studio carpet,
while cleaning up after shoots,
while figuring out life.

But perhaps our long chats have become a kind of ritual.

In 2023, I wrote about her just after she opened Good Peoples, her wellness studio in Causeway Bay.

In 2024, we co‑hosted About Me, a personal branding workshop that's really about self‑understanding.

In 2025, she sat on a stage with me and talked about creative partnership.


And somewhere in between,
she became the person I text when I need to remember that the process is worthy,
that I don't need to measure myself by the norms,
that the only real question is: 'Does this excite me?'


This is the first of stories from our conversation.
More soon.

If her words stirred something in you,
I'd love to hear what arose.

Drop a 🌿 in the comments if a line here stayed with you.


With care,
Linda





#女攝影師

2016 to 2026 was lot. And it's probably the same for you.Some days it was f***ing hard, and still we woke up and dragged...
11/02/2026

2016 to 2026 was lot. And it's probably the same for you.

Some days it was f***ing hard, and still we woke up and dragged ourselves through them.

Most days, we try not to burden others with our struggles and save our self-doubts for those late night musings.

Most days, we don't give ourselves the credit we deserve.


As I dug out my photos from the past decade, I felt a lot of love for my younger self and I wish I had more photos of my camera-shy self.

Photos are special this way — they are the closest thing to reliving moments in the past. 

And in the act of making images, we are also actively re-membering the present and creating memories, which is why I love what I do.


Good portraits, I believe, are the by-products of honest conversations. And making portraits and conversations are both about holding space for you — whether you are a new founder of a business, someone welcoming a different life stage, or anyone who wants to see their own story reflected back with tenderness and truth. 

If this way of seeing resonates — if you’re in a chapter of change, consolidation, or quiet becoming that you’re ready to honor — comment “BIO” below and I’ll reach out to you, and explore what we can create together for you to look back to years later.

With care,

Linda 




29/12/2025

2025, a year of unexpected soul-searching: fewer photoshoots led to more real connection, and less posting made space for more exploring. The most powerful work really began in the quiet space of real conversations, heart-opening trust between total strangers, and the courage to step into the unknown.

This year, I learnt to build those spaces everywhere:

🚄I spent 3 months across Kyoto and South Africa, following a thread of connection from a single friend to other beautiful people who shared their presence and trusted their stories with me. Grateful for all the deep connections created on those trips and can’t wait to go back.

📔I condensed 5 years of conversations into my first photobook, "Condo Convos", shortlisted for the Hong Kong Photobook Dummy Award. This personal project informed my core belief: a genuine portrait is the by-product of a real conversation. This is the depth I bring to every client project.

🎭I stepped from behind the camera onto the Playback Theatre stage, learning new ways of retelling stories, holding space, and working as a team. A huge thank you to those who shared stories and the stage with me. This practice deepens my ability to listen and respond authentically—the very foundation of a collaborative shoot.

🔥So, what does this mean for you in 2026?
It means working with a photographer for whom the session is a creative inquiry. Someone who uses their craft not just to capture your essence, but to help you clarify your story.

I’m now opening a limited no. of spots for:
▶ Brand & Portrait Photography that feels like a collaborative journey to your core.
▶ Creative Workshops where oracle cards become keys to unlock deeper self-understanding.
▶ 'Portrait in Words’ Sessions – The signature discovery process from my brand shoots, offered as standalone coaching. In 90 minutes, we map your core narrative through guided dialogue to gain actionable clarity.

🌱If you’re a founder or individual at a turning point, seeking visuals (or guidance) which shine light on the person within you—I am here to see you.

💌DM "STORY" to schedule a complimentary 20-minute connection call. Let’s explore what's in store for you in 2026 🌅

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