26/08/2026
[Business is Timing] 商場上，慢咗半秒，個機會就係人哋嘅!
呢個正正係我哋為建行（亞洲）商業銀行全新廣告「機遇 建商機」操刀嘅核心諗法。
中小企做生意，爭嘅就係一個「快」字。我哋點樣將呢個概念具象化？今次搵嚟形象果斷專業嘅馬來西亞視后 張曦雯 Kelly Cheung 擔正，透過佢橫跨香港與內地嘅幹練氣場，完美呼應品牌分秒必爭嘅姿態，將 "Business is Timing" 變成一眼就明嘅強烈共鳴。
多謝團隊嘅用心，完美落地呢個 Concept！
創意：Sammy Lau (ECD)、Gary Lam�
導演：Cho Cheng�
�DOP：Kris Lo�
製作：Brandon Chan、Janet Ho｜Neoculturation Ltd
🔗 完整案例：www.haplaboratory.com/work/ccba-commercial-banking�
#建行亞洲 #機遇建商機 #廣告製作 #香港廣告 #中小企
[Business is Timing] Wait a beat, lose the deal!
That's the core concept behind our latest campaign for CCB (Asia) Commercial Banking — "Opportunity Builds Business" (機遇 建商機).
For SMEs, speed is everything. To bring this to life, we partnered with Malaysia-born, Hong Kong-based actress Kelly Cheung 張曦雯. Her sharp, commanding corporate persona across Hong Kong and Mainland China perfectly mirrors the brand's fast-paced, race-against-time attitude, turning "Business is Timing" into an instant visual punch.
Huge shoutout to the team for bringing this vision to life!
Creative: Sammy Lau (ECD), Gary Lam�
Director: Cho Cheng�
DOP: Kris Lo�Production: Brandon Chan, Janet Ho | Neoculturation Ltd
🔗 Full case study: www.haplaboratory.com/work/ccba-commercial-banking�
