09/04/2026
RiminiWellness- Rimini (Italy)
📌FITNESS INNOVATION ARENA (HALL. B3)
🗓️FRIDAY 29th MAY 2026
1️⃣- How gyms can unlock new revenue streams by understanding real user needs
⏱️11:00-13:00
🧘♀️Organised and moderated by Natalia Karbasova - Industry Leader
Description: This 2-hour interactive workshop helps gym operators rethink their business models by uncovering the deeper needs behind why people go to the gym – and translating those insights into new, hands-on monetization opportunities.
Participants will engage with international innovators and explore case-based approaches to business model evolution in fitness, wellness, and longevity. The workshop is designed to be highly interactive, practical, and forward-looking.
🎤Speakers:
• Jörg Fockenberg (VP Strategy, Expansion & Franchise, RSG Group)
• Emma Barry (Trouble Global, CEO)
• Jürgen Mehrtens (Years, CEO)
• Naomie Martín (Mio Clubs, Co-Founder)
• Jörn Watzke (Senior Director Garmin Health, Garmin)
• Anton Marchanka (Zing Coach, CEO)
2️⃣ - Human First, Tech Forward: AI’s Role in the Future of Fitness & Health Coaching
TALK
⏱️14:00-14:50
🧘♀️Organised by Kathleen Ferguson (Industry Leader) e Igor Castiglia (Industry Expert) - Q&A
Description: Technology is reshaping how coaching businesses operate, with AI playing an increasingly important role. This conversation examines where AI adds real value, where human connection remains essential, and how leaders can thoughtfully integrate technology while protecting trust, authenticity, and coaching excellence.
3️⃣ - REX World Fitness Panel: ideas, innovations and visions by CEO’s of some of the most prestigious fitness club chains from Poland, Saudi Arabia and Ireland
WORKSHOP
⏱️15:00-16:30
🧘♀️Organised and moderated by Fausto di Giulio - Rex Round Table
🎤Speakers: Aleksander Wilewski (Poland), Fahad Alhagbani (Armah Sports Company Saudi Arabia), Barry Walsh (Iconic health Clubs Ireland).
RiminiWellness
