01/05/2025
แฉแแแ แแแแแฆแแแฃแแ แคแแขแแแแ
๐ Over 50 Georgian SMEs boost business competitiveness to prepare for EU market entry ๐ฌ๐ช๐ช๐บ
With support from ESTDEV and the United Nations Development Programme - UNDP, Visionest Institute has successfully completed the first phase of a transformative three-year initiative to help Georgian small and medium-sized enterprises break into the European market.
This milestone is part of UNDP's Inclusive Access to Markets programme, aimed at equipping Georgian businesses with the tools and knowledge to thrive internationally. Over the past seven months, 51 SMEs took part in:
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8 expert-led workshops on export readiness, branding, marketing, and negotiation
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Hands-on mentorship sessions with Estonian and UK industry professionals
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Participation in international trade fairs like Playtime Paris and MICAM & MIPEL Milano, with on-the-ground support from Visionest
๐นAccording to the CEO of Visionest Institute Anu-Mall Naarits it was clear from day one that Georgiaโs strength is its creativity. Visionest Instituteโs role was to show how that creativity can shine globally.
๐นNini Patsatsia, programme participant and founder of footwear brand Patsatsia Nini said that this year she came to the trade fair preparedโwith visuals, pricing, and strategy. That kind of professionalism builds trust. It changes everything.
๐นMargus Gering, regional head of the EU Eastern Neighbourhood at ESTDEV: โInvolvement with foreign funding is one of ESTDEV's most important roles, and we are glad that UNDP has found an opportunity to amplify Estonian development cooperation in Georgia.โ
Read more: https://www.estdev.ee/en/articles/over-50-georgian-smes-boost-business-competitiveness-prepare-eu-market-entry
