Fee Chandler-Nolze

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Fee Chandler-Nolze

Simple, honest advice about paid ads, marketing + content creation. Marketing Director at Base Brands.

21/03/2026

Instagram SEO tip 👉 Don’t have your handle and name field saying the same thing.

Use your name field for keywords your audience is searching for.

Follow for more!

18/03/2026

The simplest Meta ads structure for lead generation.

One campaign > one ad set > 3-5 ad creatives.

Bosh.

Don’t go too big too soon, learn what works first THEN throw everything at it.

The returns from Meta ads are quite literally limitless at the moment so if you’re not already running them, please reconsider that.

In the DMs as always if you need any help.

Also, can’t wait to see some old faces tomorrow 😍

10/02/2026

“Yap content” is having a real moment right now.

It’s simple, it’s raw and when done right, it’s a serious trust builder with some of your warmest audiences.

What “yap content” isn’t though, is you chatting about whatever springs to mind.

The topic has to matter to your audience, it has to solve something or educate in some shape or form.

The format is simple, 30-90s of you talking. Just captions, no OTT edit.

For your warmest audiences, this could be the type of content that could nudge them one step closer to taking action with you.

Whether that’s reaching out in the DMs, booking a call or making a purchase. It’s the type of content that can move someone from “I follow you” through to “I trust you”.

So if you’re overthinking your content right now, start here.

Start with yap content.

04/02/2026

Kit prep and check for our content shoot with this afternoon!

Cameras ✅
Lenses ✅
Audio ✅
Backup audio ✅
Cleaning tool thing ✅

Let’s go!

30/01/2026

Trying to sort through the coaches POV footage from last nights shoot with .run.fitness and the amount of clips where I’m over checking the camera is insane.

Worrier or what?! 😅

26/01/2026

Use this free IG feature to hit new audiences 👇

TRIAL REELS

We did a post on this recently (see the link) and explained how you can use trial reels to gain some confidence in posting content.

Well you’ll be pleased to know you can also use trials reels to test different hooks.

If you’ve ever been stumped by which hook to run with, then you will LOVE this.

Give it a try on your next reel 🤝

14/02/2024

Got some mega exciting projects over the next couple of months!

Including this fella here 🫡

We’re documenting the build up to Ollie’s 100 mile race in August with monthly shoots.

Covering everything from strength training to having the right mindset before undertaking such an aggressive distance.

Going to be sharing this documentary across YouTube and Instagram so keep your eyes peeled for episode one coming soon 👀

Side note: I’d struggle to run 10miles at the moment so attempting 100 just blows my mind 😅

🏃🏼

08/02/2024

👉🏻 Swipe to see me circa 2013… sometime after my first CrossFit Open with the AIDU boyz 😅

And yes that’s my crotch on full display in the last photo.

I did the Open religiously for years then kinda stopped.

Still train as hard but the goals change as you get older 👵🏻

General movement becomes a bigger priority than PB’s…

Actually, that’s a lie, I’m still obsessed with hitting new numbers even now! 😂

Anyone doing the Open this year?

I’ve been contemplating it as my training is going solid at the moment, from a functional standpoint and strength (I’m smashing some PB’s thanks to coaching!)

I just don’t know if the Open is the same as it used to be?

25/01/2024

I wondered if Tricia could take a few snaps of me at my desk… you know, for content purposes.

And my goodness… I think she did a great job! 🔥

I showed her some settings on my camera and a few examples of what I thought would be good…

She followed none of it and took better photos anyway! 😅

What do you think?!

Thanks babe 😘

07/01/2024

Have you got a s**t load of photos on your hard drive or phone that you like… but just haven’t posted?

Sames.

Quite literally, THOUSANDS and THOUSANDS.

This particular one is from 2020 😅

I tell people alllll the time, to just start posting content.

Even if it’s a bit s**t at first, you’ll figure out a way to find a rhythm with it all and eventually find a way to post that’s both helping your biz grow AND is kinda fun too.

Don’t forget social media is also about entertaining and sharing.

It doesn’t have to be all sales, all the time.

26/12/2023

Gonna start posting work stuff again tomorrow so here’s two photos from Christmas Eve Eve when we got taken for a walk by three Alpacas.

😅

Address

Tunbridge Wells

Website

http://fionachandlerphoto.com/

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