03/05/2026
If you are selling your home, you will naturally want to achieve the highest price possible—but how is that realistic when every other property is listed on the same websites?
I know some agents that would tell you to hire someone like me and here's why:
The only real way to stand out is to make a strong first impression on your potential buyers. It’s not something you get a second chance at, so it has to be done right the first time. *
The key advantage of making a splash with high-quality imagery is that it subtly signals urgency. Potential buyers begin to assume that others will be making enquiries first thing in the morning.
Fear of loss is a powerful lever in sales—arguably far more effective than the promise of gain. I’ve seen properties sell for over the asking price, but only when there are multiple offers on the table and two or more buyers who simply don’t want to miss out!
The alternative, of course, is to let the other agents take the photos and make no splash at all. That’s when the real problems can begin. The longer a property sits on the market, the more its perceived value starts to slip. That sense of urgency disappears. You may still sell eventually—but achieving the full asking price becomes far less likely.and within three months, the agent will make that call all about reducing the price.
Solution?
Estate agents do understand the value of professional property photography, but the additional cost can make it harder for them to remain competitive in an already crowded market. In many cases, their fees have been squeezed to the point where there’s very little room to manoeuvre.
That said, if you make professional photography a condition of your business, you will often find an agent willing to accommodate it.
Failing that, you may need to cover the cost yourself—but if that’s the case, it’s worth viewing it as an investment rather than an expense. The relatively small outlay required to do this properly can deliver a strong return.
If you’d like to see how high-quality imagery can transform the way a property is presented—and ultimately sold—visit
www.ashleyhurst.com
