08/12/2023
As another week ticks by, we thought it might be quite nice to share a story about Melting It Productions and how we got our name.
Melting It has three company directors - Liam, Andy and Andrew. Before Liam came on board, Andy and Andrew came up with the name a long time ago while they were editing a documentary.
When you work with audio and video, a big part of what you do is editing. It's an essential, mostly enjoyable and sometimes incredibly frustrating task. It can go really smoothly or, sometimes, it can't.
However, sometimes, you make a cut in a piece of audio or add a transition to a video clip and it goes so absolutely perfectly that you can't even tell where the edit is in the finished piece. This is what happened when they were editing the documentary. A moment of absolute editing perfection. A moment so good, one of them shouted "You've MELTED that edit" and so the company name was born.👌
We like to think that taking such pleasure in the tiny details of what we do is what sets us apart. We LOVE those moments to the point that we chase them. We work hard for them and we love it when they come off. 💪
Hope you a have a lovely weekend! 🙌