Cool Shots Media

11/08/2026

How your content person directs you is the ultimate differentiator. When on camera are you confident?

23/07/2026

09/07/2026

Your traffic’s landing page and website behaviour needs to adapt to the scrolling behaviour of 2026.

The strategy: 3-5 testimonial case studies can increase conversions.

Why? Because each enquiry has different needs. So you need to provide the convenience of more relevant social proof specific to their need - rather than one video that is never finished before they bounce.

Key take away here is this works even better with thumbnails - because the thumbnail gives your viewer information on what is worth watching, whether it is relatable.

20/04/2026

PRODUCTION VALUE: Investing in mics and drones are going to take your content to the next level in terms of real world production value.

These devices go unseen but their quality signals a message itself.

I’d say out of all my gear these products are descendants of constant design refinements and provide the most easy and swift content creation compared to similar iterations in cameras and lenses.

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