Josephine Aird Creations

13/02/2026

Planning a commercial photography project in the UK? 📸 Get clarity on pricing, what affects costs, and how to hire the right photographer in our in-depth guide. Perfect for business owners, marketing managers and creative directors. Read more: https://wix.to/2MJYuuF

Key takeaways: budget ranges, factors that drive price, and hiring tips.

When planning a commercial photography project, understanding the costs involved is crucial. Whether you are a business owner, marketing manager, or creative director, knowing what influences pricing and what to expect can help you budget effectively and get the best value. This guide breaks down th...

02/02/2026

I was delighted to be able to capture some images of the great at the last weekend.

I was particularly taken with his first glorious horse (whose name I have regrettably already forgotten thanks to mum brain) with a zesty and spirited nature 🐎

The evening was a wonderful mix of humour, entertainment, skill and education. While it has been a number of years since I was in the saddle, I left feeling a renewed sense of love for show jumping!

I highly recommend attending the next event hosted by Geoff at the 🙌

20/01/2026

Back drops without the budget...

Do you struggle to know where to capture your business imagery or what backdrops you want?

Of course any backdrops need to look like they fit your brand 'image'. Even the backgrounds need to feel like they 'fit' with the style you are trying to create.

Towns such as Shrewsbury, Bridgnorth, Much Wenlock and Church Stretton provide perfectly pretty backdrops for a whole range of imagery opportunities.

Street art, the Shropshire Hills, graffiti, shop facades and colourful doorways can all offer pretty impressive and authentic looking backgrounds for your imagery.

Join me tomorrow as I walk around one of the towns named above, to show you the various options available for your business and brand photography 🙌😊

19/01/2026

Why Consistency Beats Creativity in 2026...

Creativity has always been celebrated in marketing, but in 2026, consistency is the quiet hero. Not repetitive posting. Not rigid branding. Consistency of story.

The brands that cut through aren’t reinventing themselves every week. They’re reinforcing the same message in different ways. The same values. The same promise. Over time, that repetition builds trust.

If your marketing feels scattered, it’s not because you lack ideas. It’s usually because there’s no container holding them together. I’ve been working on a new way to create that container for small businesses, and it’s almost ready!

19/01/2026

Hi, I'm Josie and I am a freelance Marketing Specialist based in Shropshire. I can help you with:

🌟 Professional photography and updated business imagery
🌟 Graphic Design for leaflets, brochures, business cards, flyers and more
🌟 Content creation and social media management
🌟 Website design, build and management
🌟 SEO and website analytics
🌟 Google services, business, ads, keyword planning
🌟 Brand creation - logos, colour palette, fonts etc

Get in touch today if you could use an extra pair of hands to help with your online presence 🙌🎊🎉

[email protected]

18/01/2026

Your 'why....have you ever thought about it? What drives you? What motivates you to strive forward in your business?

Show your audience your motivations...it will help them to make an emotional connection to you and your business, and therefore build loyalty.

Show your 'why' 🥰

Here's my why. As a mum of two small girls, I knew my time with my kids was non-negotiable. I wanted to pick them up from school, take them to classes, be at their school plays....just do all the things mum's often don't get to do these days.

Has it meant struggling for the past few years? Yes....being self employed is NOT for the faint of heart! But, I have worked with wonderful people and absolutely LOVE the work I do....I also get time...time with the people who need me the most....and to me, that is worth so much more than money 🥰

Show us your 'why' 📸

15/01/2026

What should professional photography do for you?

Using social media, means being confronted daily with marketing, advertising, small business owners selling their services and expertise, corporations pushing the latest deal, the latest product, the latest trend. High Quality imagery is everywhere, there is no escaping it.

But, have you every stopped to ponder the imagery we see every day? Does it serve a purpose? Does it tell a story? Imagery shouldn't be random, it needs to be considered, planned and thoughtful.

Your brand imagery should highlight the following:

📸 What you do
📸 Your personality (hints of your favourite colour, locations based upon where you love to be, a subtle hint to your passions)
📸 How you make people feel - this one is a big one! If your imagery can feature your clients and how you make them feel - BONUS!

Your imagery should be planned out, strategic and captured carefully to encourage conversions! Show your audience what you can do and how you can make them feel and you're onto a winner! No more un-planned shoots, no more pictures of you sitting on a park bench or leaning up against a random tree.

If you need help showing off your most authentic self, If you need someone who truly sees you. Please get in touch for a friendly chat over coffee [email protected]

14/01/2026

If you know me, you’ll know I love to travel ✈️

Travel was a huge part of my life for most of my 20’s, living and working in Africa and France...and working in tourism taught me one very important lesson:

👉 People don’t buy destinations. They buy experiences.

In every place I worked, I saw the same pattern again and again. It wasn’t just about the location or the price... it was about how guests felt.

Every part of your business fits together to create an experience for your guests.

✅ Walking into a beautiful, clean, comfortable room.
✅ Delighting over the breakfast options.
✅ Finding a sun lounger by the pool.
✅ A great day on the beach.
✅ A fascinating trip to the natural salt fields.
✅ Soft, fluffy towels in the bathroom.
Every tiny detail is piecing together a story, a memory, a feeling.

And this is exactly why experience is the heart of tourism marketing.

When we show only rooms, buildings or landscapes, we miss the magic. But when we show emotion, atmosphere, connection and lifestyle... we invite people to imagine themselves there.

Great tourism imagery doesn’t just show where you are.

It shows how it feels to be there 🙌🥰

📷

12/01/2026

Why Photography Is No Longer Optional...

In 2026, visuals aren’t decoration. They’re credibility. People decide whether to trust a business in seconds, and imagery does the heavy lifting before a single word is read.

Stock photos are quietly losing their power. What’s rising instead is recognisable, human, repeatable imagery. The same face. The same space. The same feeling, month after month.

When visuals align with message, marketing stops feeling forced. I’ve been designing a way for small businesses to finally experience this kind of visual consistency without overwhelm.

07/01/2026

The Quiet Shift Happening in Marketing...

There’s a quiet shift happening in marketing right now, and most small businesses feel it before they can name it. The old advice of “post more, shout louder, follow the trends” is starting to feel exhausting rather than effective.

In 2026, visibility is no longer about volume. It’s about coherence. Businesses that are winning aren’t everywhere. They’re recognisable. Their message sounds the same on social, email, website, and in real life conversations.

What I’m noticing locally is this: people don’t want more content. They want fewer, better signals that say “this business knows who it’s for”. Something interesting is coming that’s built around this exact idea...coming soon...

05/01/2026

Another slow and steady Christmas and New Year, enjoying time with each other on country walks, huggled in front of the fire, and exploring our local castle ruins.

Switching off feels good. Although my ADHD often doesn't allow for rest, I resisted the urge to be 'on the go' every day.

Sitting still has allowed me to formulate new ideas for 2026. I have an exciting subscription service launching any day now and I am excited about getting some of you on board...watch this space...

Join me this year as we help local business owners embrace their story telling and strive to build a brand grounded in authenticity.

With viewers reportedly turning off AI, and looking for content that is more gritty, imperfect...but REAL...2026 will be the year to discover your voice and own your story. 💪

Contact me to find out more [email protected]