22/07/2026
Followers are vanity. Bookings are the goal.
Follower count is one of the most misleading metrics in social media. We've seen accounts with 500 followers outperform accounts with 50,000 — because the right 500 people are local, engaged, and ready to spend money.
For most restaurants, bars, and small businesses, you don't need reach. You need relevance. You need the people in your area and target demographic who are actively looking for what you offer.
That's not built by chasing viral moments or posting for the algorithm. It's built by showing up consistently, speaking directly to your actual customers, and making it easy for the right people to find and trust you.
Your goal isn't a bigger audience. It's a better one.
If you'd like to chat about what this could look like for your business, get in touch.