02/02/2026
One of the great pleasures of working in PR, portrait and business photography is meeting people who are exactly as you hope they’ll be.
Sir Michael Morpurgo is very much one of those people.
I was commissioned to photograph him during a visit to a London school for the PR department at Waitrose. Alongside the expected documentary and press imagery that jobs like this require, Sir Michael was refreshingly open to doing something a little different.
The alternative portrait was made inside a hut painted with vibrant street art - a backdrop that perfectly reflected both his imagination and his warmth. Rather than sticking rigidly to the “safe” shots, he embraced the idea with enthusiasm and good humour. A lovely chap, in every sense.
For me, this is where strong PR photography really earns its keep: creating images that still serve a business and communications purpose, but also feel human, authentic and memorable. Whether for brands, organisations or editorial clients, those moments of trust and collaboration are what elevate a portrait beyond the purely functional.
Assignments like this are a reminder that the best business and corporate portraits often happen when subjects are given the space to be themselves - and when clients are open to imagery that tells a richer story.
If you’re looking for a reliable, creative photographer, feel free to give me a call on 07850 931219 or get in touch via www.jr-photos.com.