Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

04/09/2026

With Metta World Peace you’re gonna get an interview and a halfff....but about literal teeth?! Wasn't on the bingo cards tbf! This is a brilliant example of how absurdity, when executed with technical precision and a clear creative vision, can punch up a short film from mere content to ART. So FUN!

04/09/2026

When nature does the special effects, but you call it direction 🎥😂

03/09/2026

Best-laid plans and better ideas

We arrived with a full storyboard.

The client arrived with a curveball.

And together… we made something better than either of us expected.

That’s the beauty of collaboration.

You can plan everything to the letter - and still be open to magic when it knocks on set with a cup of tea and a better idea.

This is what creative partnership looks like in action.

03/09/2026

MESMERISING. Did someone say biomimicry?? Big stuff.

02/09/2026

🧱 📖 We spent the morning building a narrative arc for a client campaign celebrating their journey and brand successes...telling their story basically. Now, as we know, storytelling is an invaluable tool for communication...the secret sauce? Giving stories solid structure to help the audience emotionally engage! While we continue to sink our teeth into building the arc, you should give this simple storytelling formula a read-through...you won’t regret it!

🗻 Structure is the main reason why some stories stick while others fall flat. Follow this narrative arc structure and see what happens...

🎬 𝐓𝐡𝐞 𝐓𝐡𝐫𝐞𝐞-𝐀𝐜𝐭 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞
Great stories follow a simple yet powerful formula... a beginning, a middle, and an end. Here’s how you can apply this to your marketing...
Act One - The Problem...
Introduce your audience to the "normal world" of your character (or brand). Establish the balance. Then, disrupt it. This disruption is the "inciting incident" that hooks your audience. For Example... A small, independent business faces a sudden market shift that threatens its survival. Like sunshine and rainbows meets stormy skies...what will happen?!

𝐀𝐜𝐭 𝐓𝐰𝐨 - 𝐓𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲...
The character embarks on a journey to resolve the problem. This is where tension builds, challenges arise, and small victories keep the audience engaged. Example... The business owner tries different strategies, each with mixed results, but learns valuable lessons along the way.

𝐀𝐜𝐭 𝐓𝐡𝐫𝐞𝐞 - 𝐓𝐡𝐞 𝐑𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧...
The story peaks with a climax-the ultimate test. The character either triumphs or fails, but the outcome changes them. Example... The business adopts a new approach that not only saves it but leads to unexpected growth. Yipee!

🎯 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬...
Structure aint just a poxy framework... it’s the secret key to emotional engagement. By following this little plan, you’re creating a connection. Your audience aint just passive... they’re invested in the journey all the way thru, on the edge of their seats-whatever will happen next?!

🔑 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐢𝐬 𝐊𝐢𝐧𝐠...
People connect with characters, not just events. Whether it’s a business leader, a customer, or even your brand itself, the transformation they undergo is what chimes.

💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧...
Use this structure in your brand storytelling. Whether it’s a blog post, a video, or a social media campaign, apply the three-act structure to ensure your message is clear, compelling, and unforgettable.
So yeah, stories aren’t just for entertainment-they’re your most powerful tool to connect, engage, and convert. Happy storytelling!

02/09/2026

4 things you’ll find on every video shoot

1. A cable that definitely isn’t long enough
2. One person pretending they’ve used that camera model before
3. Snacks organised by priority tier (big up Pringles!)
4. A very fast creative pivot that saves the whole thing

The difference between a good video and a great one isn’t budget - it’s the ability to stay sharp when plans shift.

This montage? Full of moments where Plan A quietly became Plan D… and still worked.

01/09/2026

Never, EVER underestimate the power of narration!! Nick Cave’s narration here is something we never knew we NEEDED... it transports us to another realm entirely. A beautiful piece blending various forms of expression and exploration - art, music, science, and storytelling... seamlessly, to connect us to the great mysteries of existence. Just, wow.

01/09/2026

🚀 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐅𝐨𝐠𝐠 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐦𝐨𝐝𝐞𝐥 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🚀

So, you want to make your product habit-forming, you’ve gotta focus on the action phase of the Fogg behaviour model (explained below). Here’s how you can use motivation, ability, and triggers to drive user behaviour and create lasting habits...

🔑 𝐀𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲
A trigger might get users interested, but it’s the action that turns interest into habit. For a behaviour to stick, taking action should be easier than thinking about it. The simpler the task, the more likely users are to do it-again and again (think about how easy it is to scroll on Reels for example).

📈 𝐹𝑜𝑔𝑔’𝑠 𝐵𝑒ℎ𝑎𝑣𝑖𝑜𝑢𝑟 𝑀𝑜𝑑𝑒𝑙... 𝐵=𝑀𝐴𝑇
To trigger any behaviour, you need three things in place simultaneously...
1. Motivation... Users need a reason to act-whether it’s seeking pleasure, avoiding pain, or gaining social acceptance.
2. Ability... Make the action easy. Reduce time, effort, cost, or any friction that could stop users from acting.
3. Trigger... A clear, timely prompt that tells users exactly what to do next.

💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐓𝐢𝐩𝐬
- Increase Ability... Simplify the user journey. Eliminate unnecessary steps - think of the Facebook login button that skips the tedious sign-up process.
- Enhance Motivation... Tap into core motivators. For example, Apple’s “flick to open camera” on iPhones lets users capture moments instantly, feeding into the desire to preserve memories.
- Optimise Triggers... Ensure that your triggers are clear and timely. A well-placed notification or call to action can make all the difference.

🌟 𝐒𝐭𝐚𝐫𝐭 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐓𝐨𝐝𝐚𝐲
- Map out your user’s journey from trigger to reward.
- Identify and remove obstacles that slow down the process.
- Experiment with ways to make actions easier and more intuitive.

By focusing on these elements, you’ll create a smoother user experience and build habits that keep users coming back.

31/08/2026

The secret sauce behind making decent videos?

It’s not gear. Not budget.

It’s people who give a damn.

Here’s to them! Xx

31/08/2026

🎬⚡𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐡𝐢𝐦𝐞 𝐰𝐢𝐭𝐡 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐯𝐚𝐥𝐮𝐞𝐬...

In the midst of planning a pitch to create a sliiiiick brand film for an international food start-up…food👏 is 👏life.👏 Anyway, here are a few bits and bobs we’ve learnt from re-reading Will Storr’s Science of Storytelling for about the millionth time (it never gets old)...

Culture shapes us in PROFOUND ways, influencing how we think, act, and even perceive the world. It's more than just a bunch o’ art, fashion, or food - culture is embedded deeply in our neural wiring, shaping our view of reality from a young age.

🧠 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐮𝐥𝐭𝐮𝐫𝐞...

Our cultural environment dictates our values, beliefs, and even our tastes. From a young age, our brains are moulded by the norms and expectations of our society, whether it's the foods we eat or the moral rules we uphold. For instance, what seems delicious in one culture might be repulsive in another. Culture defines what we find acceptable, desirable, and even heroic.

🌏 𝐄𝐚𝐬𝐭 𝐯𝐬. 𝐖𝐞𝐬𝐭... 𝐀 𝐓𝐚𝐥𝐞 𝐨𝐟 𝐓𝐰𝐨 𝐑𝐞𝐚𝐥𝐢𝐭𝐢𝐞𝐬...

Western cultures, with their roots in Ancient Greece, tend to value individualism and personal freedom. Stories from these cultures often highlight the struggle of a singular hero who battles adversity and emerges victorious. Think of Greek myths with their clear beginning, middle, and end-crisis, struggle, resolution. (Or you could think of Percy Jackson and the Lightning Thief, both work!).

In contrast, Eastern cultures, typically shaped by communal values, often tell stories which focus on harmony and interconnectedness. The Japanese narrative form Kisho-tenketsu, for example, introduces characters, follows their actions, presents an unexpected twist, and ends with an invitation to find harmony - not closure.

📖 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭...

Understanding these cultural nuances and more can be PROPER game-changers in your storytelling and marketing approach. Western audiences might respond better to narratives of individual triumph, while Eastern audiences might appreciate stories which explore balance and interconnectedness. And that’s just the start!

So for sure, in a world where brands are more global than ever, tailoring your stories to land with a THUD with cultural values isn't just smart - properly it's essential. Take from that what you will!🌟

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