Simply Thrilled

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Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, communications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

04/11/2026

🎬⚡ Met with an engineering recruitment team, so now time to start thinking about new visual themes for their campaign - perception is everything. Rory Sutherland’s Alchemy unlocked some new questions for us - like, have you ever considered how the placebo effect can transform your campaigns?👍✨

𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑎𝑝𝑝𝑙𝑦 𝑡ℎ𝑖𝑠 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔... ✨

💡𝐔𝐬𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧...
Branded products like Red Bull create strong associations not just through their ingredients but through the expectation they set. Think abt the small can, high price, and unique taste... these signal potency and exclusivity, which AMPS their effect. Think about how you can create similar associations with your products...?

🎯 𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐢𝐭𝐲...
Nurofen’s targeted packaging (e.g., “Back Pain” or “Tension Headache”) wasn’t just meer marketing fluff - it boosted the placebo effect by making customers believe it was tailored to their needs. Could you create specialised versions of your product to appeal to niche markets? Surely you can think of SMTH 😉 we believe in u!

💰 𝐔𝐬𝐞 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲...
Price can be a signal of quality. When people pay more, they often believe they’re getting more - even if the product is the same. Don’t be afraid to charge premium prices if your branding supports it. Your audience might perceive a higher value as a result. With great power comes great responsibility - price wisely.

🔄 𝐂𝐫𝐞𝐚𝐭𝐞 𝐫𝐢𝐭𝐮𝐚𝐥𝐬 𝐚𝐧𝐝 𝐫𝐨𝐮𝐭𝐢𝐧𝐞𝐬...
Products that become part of a daily routine, like a night-time flu remedy or a morning coffee, gain strength from their consistency. Rituals make your brand a trusted part of your customers’ lives. How can you integrate your product into your customers’ daily habits? Think of the "clean girl aesthetic", it goes hand in hand with expensive 10 step skincare routines etc... so don't be afraid to integrate it into trends too. 🙃🙃

🛠️ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐢𝐥𝐥𝐨𝐠𝐢𝐜𝐚𝐥...
Not everything in marketing has to make perfect sense. In fact, elements of absurdity or extravagance can make a brand more memorable and impactful. Embrace the quirkyyy. Red Bull’s unusual taste and small can size defy expectations but contribute to its unwavering STRONG brand identity. It’s ICONIC.

🎨 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭...
Your product can boost a person’s confidence. Whether through luxurious packaging or a strong brand story, make your customers feel that choosing your product is an act of self-care🧼 or empowerment💪 - tap into the NEED. 🤌
Remember, the effectiveness of your product is not just in its physical qualities but in the psychological experience you create around it. Don’t be afraid to use a lil “magic” to BUMP your brand’s impact! 🌟

04/11/2026

Content ≠ campaign

We had a retail brand come to us asking for a "viral video."

We suggested a content plan instead: 1 flagship video, 3 supporting explainers, 6 short-form social clips, and 3 re-engagement assets.

That suite outperformed their past original single video plan 3:1 in lead gen.

One video is a moment.

A campaign is a conversation.

And we've been dwelling on this after delivering this campaign for our friends at Sanctuary Law which is going down a storm on socials!

03/11/2026

Now THAT'S some hand-drawn animation! DAMNNN. The success of this film deffo lies in its simplicity, authenticity, and the creative freedom with which it was made. It feels so HUMAN. Just wow.

03/11/2026

🧠 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐚𝐬 𝐠𝐨𝐭𝐭𝐚 𝐛𝐞 𝐟𝐢𝐫𝐬𝐭! 🧠

You know when the first brand, product, or idea that pops into a consumer's mind often wins, but do you ever wonder why this is? Well look no further, it’s all down to the primacy effect - our tendency to remember the first piece of information better than what follows (we truly are simple beings 🤗).

𝑆𝑜 𝑡ℎ𝑖𝑠 𝑖𝑠 𝑡ℎ𝑒 𝑔𝑜𝑠𝑠... 👀

✏️𝐅𝐢𝐫𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐢𝐬𝐭? 𝐅𝐢𝐫𝐬𝐭 𝐢𝐧 𝐦𝐢𝐧𝐝. A study showed that when subjects viewed a list of tents on Amazon, they were 2.5x more likely to choose the first one, even if it wasn’t the best-rated. 🏕️

👁️𝐈𝐧𝐢𝐭𝐢𝐚𝐥 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐬𝐰𝐚𝐲 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧. When describing a product or person, starting with positive traits can significantly improve how they're viewed overall. Research found that participants rated a made-up brand 11% higher when the description led with its strengths. 📈

⚽𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐚𝐝𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. The ads you tend remember from the Euros or World Cup are often the first ones shown.... research shows that being first can boost recall, making your brand stick in consumers' minds, it does make sense 🤷‍♀ 🎯

☝️𝐏𝐫𝐨 𝐓𝐢𝐩... When testing product designs or user experiences, randomise the order of your options. The primacy effect can skew results if the same option is always shown first.

Harness the power of first impressions in your marketing strategy, whether it’s product placement, pitch timing, or ad sequencing. 𝑆𝑜𝑚𝑒𝑡𝑖𝑚𝑒𝑠, 𝑔𝑜𝑖𝑛𝑔 𝑓𝑖𝑟𝑠𝑡 𝑖𝑠 𝑎𝑙𝑙 𝑖𝑡 𝑡𝑎𝑘𝑒𝑠 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑎 𝑙𝑎𝑠𝑡𝑖𝑛𝑔 𝑖𝑚𝑝𝑎𝑐𝑡. 🚀

02/11/2026

How to tell a slick shoot from a chaotic one

🔍 Not by the gear.
🔍 Not by the size of the crew.
🔍 Not even by how many people are holding clipboards.

The real sign?

It’s how often people are asking, “what are we doing next?”

On a tight shoot, everyone knows what’s next.

On a loose one… well, there’s usually someone chasing a lost prop down a hallway.

The BTS here? One of the smooth ones. The kind where the madness was carefully contained.

02/11/2026

🌍 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐌𝐀𝐃 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 ✨

Kicking off a new project with an in-depth ideation session - ideas bouncing off all the walls up in here!

Every object we encounter is more than just what it seems -it's layered with our personal memories and emotions. A park bench aint just a bench... it might be haunted by the ghost of a past relationship (sorry to bring it up!). This is how our brains work, constantly weaving personal histories into everything we see.

🧠 𝐓𝐡𝐞 𝐁𝐫𝐚𝐢𝐧’𝐬 𝐒𝐭𝐨𝐫𝐲 𝐖𝐨𝐫𝐥𝐝... It’s so interesting, right, our brains create a model of the world filled with associations. When you see a glass of w**e, it’s not just liquid in a glass-it's a flood of memories... a vineyard visit, a dinner party, etc. These associations shape how we perceive the world and the stories we tell. Everyone has a story and they see reminders of it EVERYWHERE.

🎨 𝐔𝐬𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠... Like a killer musician striking the right chord, marketers can tap into these neural networks. Describing a product with vivid, specific language can evoke powerful emotions. E.g., instead of saying "luxurious car," describe the "soft leather seats that cradle you as you drive through the night." So effective innit?!

🔗 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐍𝐞𝐮𝐫𝐚𝐥 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐰𝐢𝐭𝐡 𝐌𝐞𝐭𝐚𝐩𝐡𝐨𝐫𝐬... Metaphors aren’t just for the vibes-they activate different parts of the brain, making your message more super impactful. "He had a day as rough as sandpaper" does more than tell... it makes the reader feel the day’s abrasiveness. Sometimes, it’s as simple as that!!

📝 𝐁𝐞𝐰𝐚𝐫𝐞 𝐨𝐟 𝐂𝐥𝐢𝐜𝐡é𝐬... Overused metaphors lose their power. Fresh, original language is crucial to keeping your audience engaged and ensuring your message resonates. Don’t be predictable and boringgggg.

If you weave personal associations, vivid language, and fresh metaphors into your marketing, you’ll create some sickkk campaigns that will capture attention and deeply resonate with your audience's own story world. Now, THAT’S how you communicate effectively homies! 🌟

01/11/2026

When the project turns 1 today… but feels like it’s been with you a lifetime 🎂😂

01/11/2026

🧠 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐬𝐜𝐚𝐫𝐜𝐢𝐭𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐰𝐢𝐧 𝐛𝐢𝐠 🧠

Want to up that pesky conversion rate? Understand the psychology of scarcity - people value what’s in short supply more highly. Here’s how you can apply this...

🎯 𝐿𝑖𝑚𝑖𝑡𝑒𝑑-𝑇𝑖𝑚𝑒 𝑂𝑓𝑓𝑒𝑟𝑠... Time-bound promotions create urgency. Think about adding countdown timers on your landing pages. It’s a psychological trigger - when people believe they might lose out, they act fast.

🔥 𝐸𝑥𝑐𝑙𝑢𝑠𝑖𝑣𝑒 𝐶𝑜𝑛𝑡𝑒𝑛𝑡... Frame your offers as *exclusive*. For example, “Only 100 spots available” or “Access limited to the first 50 sign-ups.” Make your audience feel like they’re part of something special.

💬 𝑈𝑠𝑒 𝑆𝑜𝑐𝑖𝑎𝑙 𝑃𝑟𝑜𝑜𝑓... If demand is high, let it be known! Use phrases like "only a few items left" or show how many others have purchased. Competition can be a powerful motivator.

📊𝐶𝑎𝑠𝑒 𝑆𝑡𝑢𝑑𝑦... Booking.com saw a significant increase in bookings when they highlighted limited room availability. Simple yet super duper effective!

🔑 𝑆𝑐𝑎𝑟𝑐𝑖𝑡𝑦 𝐵𝑒𝑦𝑜𝑛𝑑 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑠... Don’t just apply this to physical goods. Offer early access to webinars, exclusive insights, or first dibs on new content.

𝐒𝐜𝐚𝐫𝐜𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 - it’s about helping your audience make decisions in a world of endless choices. Apply these tips, and watch your conversions rocket! 🚀

31/10/2026

🚀 𝐒𝐨𝐦𝐞 𝐢𝐧𝐬𝐩𝐨 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐬𝐦𝐚𝐬𝐡 𝐲𝐚 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 🚀
Shoot planning for our new project... an inspiring short film featuring some exciting new talent, to support the launch of a new sustainable clothing brand-it’s gonna be stunninggg!!

Speaking of brands... its also important to mention that the best brands go wayyy beyond products-they tell compelling stories which land bigly (not a word!) with their audience. Here’s how four top brands have (undeniably) nailed the art of storytelling to build BIG authentic connections and MAD loyalty...

🔹 𝐍𝐢𝐤𝐞’𝐬 𝐭𝐫𝐢𝐮𝐦𝐩𝐡 𝐰𝐢𝐭𝐡 𝐀𝐢𝐫 𝐉𝐨𝐫𝐝𝐚𝐧 - Nike was struggling in 1984 until they signed rookie Michael Jordan. The story of his rise to basketball greatness, paired with the iconic Air Jordan sneakers, REDEFINED Nike’s brand narrative, and transformed the brand into who they are today! By highlighting values like perseverance and discipline, Nike connected deeply with its audience, transforming the brand into a global POWERHOUSE. Iconiccc!

🔹 𝐀𝐢𝐫𝐛𝐧𝐛’𝐬 ‘𝐁𝐞𝐥𝐨𝐧𝐠 𝐀𝐧𝐲𝐰𝐡𝐞𝐫𝐞’ 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 - Airbnb’s storytelling aint only ‘bout renting spaces... it’s about creating a sense of belonging. Their ‘Belong Anywhere’ campaign in 2016 encouraged people to explore new places and find a home away from home. By sharing real stories of hosts and guests, Airbnb fostered a community which values hospitality and inclusivity.

🔹 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐒𝐭𝐨𝐫𝐲𝐛𝐨𝐱𝐞𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 - Amazon humanised its brand in India with the Storyboxes initiative. Each package included a QR code linking to the seller’s story, showcasing the people behind the products. This canny, canny approach didn’t just highlight the success of small businesses but also built a personal connection with consumers, emphasising Amazon’s role in supporting entrepreneurs. It was a Win-Win!

🔹 𝐈𝐊𝐄𝐀’𝐬 ‘𝐒𝐡𝐞𝐥𝐟 𝐇𝐞𝐥𝐩 𝐆𝐮𝐫𝐮’ 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 - IKEA turned something as mundane as a shelf into a viral sensation with the ‘Shelf Help Guru’ campaign. By infusing humour and creativity, IKEA transformed a simple product into a fun and engaging story, showing that effective storytelling doesn’t always gotta be serious-it just needs to be authentic and memorable!!

✨ 𝐾𝑒𝑦𝑦𝑦𝑦𝑦 𝑡𝑎𝑘𝑒𝑎𝑤𝑎𝑦...

Storytelling is your gateway to building BIG, emotional connections with your audience. Whether it’s through triumph, belonging, humanising your brand, or simply making people lol hard, your brand’s story can set you apart and inspire loyalty. Interesting food for thought, yeah?

31/10/2026

🔍 𝐔𝐬𝐢𝐧𝐠 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠...

In today's maxed-out mega-busy world, our decisions often hinge on just one reliable piece of information. With so much content out there, how can marketers stand out? Use the power of Instant Influence.

🎯 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐒𝐢𝐦𝐩𝐥𝐞... When crafting your message, focus on one clear, compelling point. Whether it’s a limited-time offer or social proof, make sure it’s a piece of information that genuinely resonates. At Simply Thrilled we always tell clients not to cram multiple messages into any 1 piece of content.

🕒 𝐔𝐬𝐞 𝐒𝐜𝐚𝐫𝐜𝐢𝐭𝐲... If a product or offer is genuinely scarce, let your audience know. People are more likely to act when they fear missing out.

👥 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 𝐖𝐨𝐫𝐤𝐬... Highlight how others are benefiting from your product or service. Testimonials, reviews, and user-generated content are powerful tools that signal trust and reliability.

🔄 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐞𝐲... Ensure your brand message remains consistent across all platforms. This helps build trust and makes it easier for customers to make quick decisions in your favour.

⚠️ 𝐁𝐞𝐰𝐚𝐫𝐞 𝐨𝐟 𝐎𝐯𝐞𝐫𝐥𝐨𝐚𝐝... With so much information, don’t overwhelm your audience. Stick to the essentials and make your call to action clear and compelling.

In a world of cognitive overload, the marketer who can simplify and streamline their message will win the day every time. Try it out and see for ya self!

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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