04/11/2026
🎬⚡ Met with an engineering recruitment team, so now time to start thinking about new visual themes for their campaign - perception is everything. Rory Sutherland’s Alchemy unlocked some new questions for us - like, have you ever considered how the placebo effect can transform your campaigns?👍✨
𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑎𝑝𝑝𝑙𝑦 𝑡ℎ𝑖𝑠 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔... ✨
💡𝐔𝐬𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧...
Branded products like Red Bull create strong associations not just through their ingredients but through the expectation they set. Think abt the small can, high price, and unique taste... these signal potency and exclusivity, which AMPS their effect. Think about how you can create similar associations with your products...?
🎯 𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐢𝐭𝐲...
Nurofen’s targeted packaging (e.g., “Back Pain” or “Tension Headache”) wasn’t just meer marketing fluff - it boosted the placebo effect by making customers believe it was tailored to their needs. Could you create specialised versions of your product to appeal to niche markets? Surely you can think of SMTH 😉 we believe in u!
💰 𝐔𝐬𝐞 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲...
Price can be a signal of quality. When people pay more, they often believe they’re getting more - even if the product is the same. Don’t be afraid to charge premium prices if your branding supports it. Your audience might perceive a higher value as a result. With great power comes great responsibility - price wisely.
🔄 𝐂𝐫𝐞𝐚𝐭𝐞 𝐫𝐢𝐭𝐮𝐚𝐥𝐬 𝐚𝐧𝐝 𝐫𝐨𝐮𝐭𝐢𝐧𝐞𝐬...
Products that become part of a daily routine, like a night-time flu remedy or a morning coffee, gain strength from their consistency. Rituals make your brand a trusted part of your customers’ lives. How can you integrate your product into your customers’ daily habits? Think of the "clean girl aesthetic", it goes hand in hand with expensive 10 step skincare routines etc... so don't be afraid to integrate it into trends too. 🙃🙃
🛠️ 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐢𝐥𝐥𝐨𝐠𝐢𝐜𝐚𝐥...
Not everything in marketing has to make perfect sense. In fact, elements of absurdity or extravagance can make a brand more memorable and impactful. Embrace the quirkyyy. Red Bull’s unusual taste and small can size defy expectations but contribute to its unwavering STRONG brand identity. It’s ICONIC.
🎨 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭...
Your product can boost a person’s confidence. Whether through luxurious packaging or a strong brand story, make your customers feel that choosing your product is an act of self-care🧼 or empowerment💪 - tap into the NEED. 🤌
Remember, the effectiveness of your product is not just in its physical qualities but in the psychological experience you create around it. Don’t be afraid to use a lil “magic” to BUMP your brand’s impact! 🌟