20/04/2022
By creating visually appealing & clever videos that target your ideal audience you can guide them through your sales funnel, and distributing these videos in the correct way for your brand to get the right people to take action.
Ultimately, capturing more leads and making more sales. Sounds good right?
Here are some steps that you can take when creating your content.
1- Awareness…
An anchor video, this is solely to create awareness of your product or service. This will help identify people who are potentially looking for the solution to the problem that you solve.
2- Interest/Consideration
People now know you exist, that’s great!! By targeting these people, it’s now time for them to get to know you better. This can be done through videos that provide a little more information that lead them to your website for example.
3- Decision
A gentle nudge for them to now take take action, this could be I the form of filling out contact details or opting in to a weekly newsletter.
4- Action
The final piece of the puzzle, this could be arranging a call with a prospective client or even finalising a sale for your e-commerce product.
👍🏼 if this is helpful!
DM us if you have any questions and we would be happy to help.