27/09/2026
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Trigger warning: this isn’t an anti-supplier post.
I work alongside enormously talented wedding suppliers, and I understand the pressure to create content. Social media drives so much of our marketing—whether you’re building a high-end brand or running a small local business. I use photographs from weddings to promote my work too.
This also isn’t about a content creator employed by the couple. That is their choice, made knowingly, and should be included within the plans for the day.
This is about something couples may not realise is happening: individual suppliers creating content from their wedding for their own marketing.
The greatest impact is often during preparation, when hair, make-up, flowers, dresses and venue teams may all be working within the same space. If several people need photographs or video, jobs can be paused, repeated or rearranged. The room becomes busier, the schedule slips and the time allowed for the couple’s professional photography can sometimes begin to disappear.
Venues may have their own content teams too. The best practice I’ve seen is discreet: staying at the edges, working around the professionals already booked and never interrupting the experience.
Nobody needs to stop creating content. We simply need to ask:
Has the couple agreed to it?
Has time been allowed for it?
Can it be created without directing, delaying or overwhelming them?
A wedding should never be a marketing opportunity without transparency. It belongs to the people living it.
Who’s in the room—and who did the couple actually invite to create there?
