Objectiv Pictures

14/05/2026

What is the most important tool in filmmaking? Here’s a closer look at the one that matters most, and what makes it essential for video production. Link in bio…

07/05/2026

Delighted to announce that My Thyroid and Me: A Young Person’s Cancer Story has been awarded the People’s Choice Silver Award in the 2026 Smiley Charity Film Awards!

The award is testament to the bravery of Molly and Rebecca, who generously shared their story to support other young people with cancer and their families.

Commissioned by North East charity Butterfly Thyroid Cancer Trust, My Thyroid and Me was created to help children, young people and families following a diagnosis of thyroid cancer.

Our thanks to the Smiley Movement, the judges, and everyone who voted.

02/03/2026

Friday night at the Awards. A fantastic evening spent with hundreds of incredibly talented folks, and an opportunity to celebrate our local industry. Honoured to be able to represent Trust, and to have Molly’s film, My Thyroid and Me, shortlisted for an award. 🎬🤩🍾

04/02/2026

We are very proud to share that My Thyroid and Me: A Young Person’s Cancer Story has been shortlisted for the RTS North East and Borders Awards 2026 🧡

The film was made with Butterfly Thyroid Cancer Trust, who came to us with a very specific challenge: create something that could speak honestly to children and young people with thyroid cancer, and to their parents and carers, at a moment when everyone is scared and looking for answers.

Thyroid cancer in young people is rare, which means families often face a real lack of clear, age-appropriate information. From the start, it was obvious this film needed a real young person at its heart. Molly, who was 15 during treatment, and her mum Rebecca shaped the entire piece with their openness and generosity.

One of the most special parts of the project was discovering that Molly is an artist. Her illustrations became the visual language of the film, helping us explain anatomy, surgery and nuclear medicine in a way that felt human, warm and reassuring.

Since its release, the response has been incredibly moving. Parents have said they felt seen. Young people have said it helped them understand what was coming. Clinicians now use it as both a patient resource and a training tool, including at the World Thyroid Cancer Conference in Boston.

Being shortlisted by the Royal Television Society feels like a real honour, especially alongside such a strong field of work.

Whatever happens at the awards, this film is already doing what it was meant to do: helping people feel less alone at a frightening moment in their lives. And that matters more than any trophy ever could.

Huge thanks to Molly and her family for trusting us with their story, and to Butterfly for believing in the project from the very beginning.

13/12/2025

My Thyroid and Me: A Young Person’s Cancer Story has been shortlisted for a Smiley Charity Film Award.

This project began with a clear aim from Butterfly Thyroid Cancer Trust. Young people with thyroid cancer often have very little information that feels clear, honest and reassuring at a time when they need it most. The Trust asked us to help change that.

Molly, who was fifteen during treatment, shared her story with remarkable courage. Her illustrations became the heart of the film and helped us explain complex medical ideas in a way that young viewers and their families could follow without feeling overwhelmed.

Since release, the film has been warmly received by patients, parents and clinicians. It has also been presented at the World Thyroid Cancer Conference, where more than one hundred specialists adopted it as both a patient resource and a training tool.

If you would like to support the film, you can cast a vote via the link in our bio.

Thank you to Butterfly Thyroid Cancer Trust, to Molly and her family, and to everyone involved.

20/08/2025

A (hopefully) useful guide for anyone who’s been asked to give an on-camera interview, especially if you’re not very happy about the idea.

How to be Interviewed on Camera (And How Not to Hate It). Link in bio.

https://theobjectiv.tv/how-to-be-interviewed-on-camera/

15/08/2025

Video Diaries: The Production Pathway - New blog series.

A clear, jargon-free guide to commissioning video: planning that saves budget, production that protects schedule and quality, post that shapes the story, and a launch plan that actually reaches people, with proper archiving for future updates. Link in bio.

31/10/2023

Search engine optimisation (SEO) is crucial for businesses aiming to stand out in a saturated market. While traditional SEO methods focus primarily on text-based content and keyword optimisation, there’s an increasingly important medium that shouldn’t be overlooked—video. As a Newcastle-based corporate video production company, we understand the multifaceted impact that high-quality video content can have on your SEO efforts, customer engagement, and overall business performance. Here are five key ways that integrating video into your digital marketing strategy can significantly boost your SEO and offer a competitive edge.

26/09/2023

Objectiv is assisting Cancer Research UK in recruiting patients for a pioneering clinical trial at the Cancer Trials Centre, University College London. Link in bio.

25/09/2023

🎬 The coming year promises to be a watershed moment for video, offering new ways to experience, share, and interact with content. Armed with the right insights, your organisation can make agile and intelligent decisions to stay ahead of the curve.

So what developments can we expect in the next year? Click for our free .pdf guide to the ten emerging trends that are set to redefine the video landscape in 2024.

With 2024 on the horizon, a confluence of technological advancements and creative innovations is set to redefine the landscape of video production.