CorValu DE&I Consulting

CorValu DE&I Consulting DE&I Consultancy supporting the most innovative and forward-thinking leaders building DEIBA cultures where people feel seen, valued, and proud to belong.

Supporting evidence is captured by photography and video

The first conversation was with a young lady who works as a cleaner for a large clothing retailer.I asked her if a senio...
08/05/2026

The first conversation was with a young lady who works as a cleaner for a large clothing retailer.

I asked her if a senior manager walked past her:
1. Would they say hello and
2. Would they know her name?

Her answer was no to both, never happened.

We were sat at a cafe that has an inside seating area and an outside seating area.

Both were served by waiters and waitresses. We were sat in the outside area and we ordered coffees.

The drinks were brought to a table about five feet from where we were sta and the waitress put them on the table and shouted "drinks for " the name of our group who ordered them and he had to get up and get them.

I thought that a bit odd. I thought was really odd that other people had their drinks delivered to their table, but these were the select few.

On way way from there, I pulled into a petrol station for diesel, filled up and went in to pay. I had to wait for the staff to finish their conversation, which took two minutes before I was even acknowledged.

I wasn't even spoken to. As soon as the transaction cleared, she returned to her conversation, she did not speak to me once.

Now some may not even have noticed these behaviours, I do because it tells you how these people were trained, if at all, how their managers behave and there is no focus on improvement.

When you have what they perceive or have been taught to perceive is a captive audience, complacency can creep in to a remarkable level, yet these businesses completely rely on customers choosing to visit.

We all experience this every day, next time you go out and choose to give a business your custom, be aware of the interaction and see how it made you feel.

Condition this, as I have, into a mindset and you will start to see the world from a different perspective.

CorValu DE&I Consulting is a supporting partner for Alex's Wish - Conquering Duchenne

CorValu DE&I Consulting is a supporting partner for Leicester Tigers Wheelchair Rugby

CorValu DE&I Consulting is an ambassador for Inclusio

I am the founder of CorValu DE&I Consulting.

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I am delighted to be working once again with the   to document the changes and renovations to their iconic town centre b...
17/04/2026

I am delighted to be working once again with the to document the changes and renovations to their iconic town centre branch building.

The branch is remaining as an integral part of the town and community, the space that used to be offices and meeting rooms is being converted into flats for either rent tenants or to help first time buyers from the town.

The strip out is done so we have photographed the now bare bones of the interior.

At various stages in the refurb, we will again be documenting the progress and , of course, the finished article.

Projects that support the localcommunity fit so well with my values it is a joy to work on projects like this with a company that is so community and client focused.

They are also a winner of a Great Place to Work award and are now also a B-Corp business. So many of our values align, love it!

DEIBA work place culture, employee recognition and CSR photography is a concept new to so many people.

I get this all the time so if you would like to know more about what I do and how it benefits the business and the people on the business, I am more than happy to answer any questions you have.

CorValu Photography is the official photography partner for Leicester Tigers Wheelchair Rugby

CorValu Photography is the official photography partner for Alex's Wish - Conquering Duchenne

I am the founder of CorValu Photography, supporting innovative leaders who are creating the best DEIBA work place cultures.

It is not just the brilliant smile that caught my attention with this photograph, it is the  writing on the wall art beh...
13/04/2026

It is not just the brilliant smile that caught my attention with this photograph, it is the writing on the wall art behind, be iconic.

As a combination this really speaks to me about a great people first culture.

Go and be iconic, be you.

Sometimes the connection isn't with another person, it is with an ideal, a value, a mission and being able to be a part of that, just as you are.

VF Corporation is happy to share their values and culture, to show their people at work, to prove their values.

One of the questions Iasked the associates when I was immersed in the work place was this:

"I have read the web site and all the lovely words and aspirations, what is it really like to work here?"

The answers won't surprise you because a culture genuinely lived can only be genuine.

People answer honestly and quickly when talking to an independent person.

VF Corporation has a great work place culture, you can ask anyone, I did!

Work place culture and employee recognition photography is a concept new to so many people.

I get this all the time so if you would like to know more about what I do and how it benefits the business and the people on the business, I am more than happy to answer any questions you have.

CorValu Photography is the official photography partner for Leicester Tigers Wheelchair Rugby

CorValu Photography is the official photography partner for Alex's Wish - Conquering Duchenne

I am the founder of CorValu Photography, supporting innovative leaders who are creating the best work place cultures.

People work best when working towards a common goal, understanding their role in the team.Once again, we turn to look at...
07/04/2026

People work best when working towards a common goal, understanding their role in the team.

Once again, we turn to look at VF Corporation as a great example of a diverse and inclusive work place.

I immersed myself in their work place to observe and capture the real time interactions between the associates.

Every photo I took was in real time, nothing was staged or posed by me, on a couple of occasions the associates chose to pose in a group, that was their choice and this spoke volumes about the closeness of the teams.

Real time photography in the workplace is not easy at all because things can happen and change very quickly.

Interactions between people tell the best story, meeting to talk through an issue and to find a solution to a problem, or to look for continious improvement, these are the moments that matter.

What I alsoloved in my time working with VF was the affect my presence had. I was asked fifty times a day what are you doing? Why are you here?

When I first started, people were a little wary, hence the questions.

My answer was one that got repeated over and over again.

I am here because of you. Because of the work you do and the good energy you bring. The company want you to know you are valued and important, now and in the future. They want you to feel valued.

When was ther last time someone said that to you?

The impact my answer had on the associates was brilliant, and word soon spread. I answered the question always with the same answer and the associates loved it.

They stopped being wary and were very relaxed when they saw me, their energy was also good, and this really showed in the photos.

I love what I do, I always bring energy with me and when working ith people who also love what they do, the energy is contagious.

is the official photography partner for

CorValu Photography is the official photography partner for Alex's Wish - Conquering Duchenne

I am the founder of CorValu Photography, supporting innovative leaders who are creating the best work place cultures.

DEIB.Diversity: The varied representation of people within a workforce, including different backgrounds, perspectives, a...
30/03/2026

DEIB.

Diversity: The varied representation of people within a workforce, including different backgrounds, perspectives, and identities.

Equity: Ensuring fair processes and outcomes for all, recognizing that individuals need different resources to thrive.

Inclusion: Creating a culture where all employees feel respected, supported, and valued for their unique perspectives.

Belonging: The emotional outcome of a strong DEI culture, where employees feel safe to bring their authentic selves to work without needing to fit in.

These are an essential part of our Core Values.

I will add another one, Accessibility. The ability to enter and navigate a building and achieve your objective without assistance. Who ever you are.

VF Corporation have built DEIB into their work place culture, this photo shows people having fun at their Coalville site.

But it never stops, it can always be improved and VF are always looking for improvements, in their processes and for their people.

Actually showing your diversty and inclusivity through photography speaks volumes about your culture, and makes people see that your business is an attractive place to work.

CorValu Photography is the official photography partner for Leicester Tigers Wheelchair Rugby

CorValu Photography is the officialphotography partner for Alex's Wish - Conquering Duchenne

How is your work day going?VF Corporation have a site at Coalville that is five years old this year.They look after thei...
23/03/2026

How is your work day going?

VF Corporation have a site at Coalville that is five years old this year.

They look after their people, they have a great culture which I think this photograph really shows.

There is on site catering so the team are always well fed and watered with food feshly prepared on site every day.

The catering team is consistently made up of the same people so great relationships are formed.

Everyone is part of the team, everyone contributes to the success of the depot, VF Corporation wanted to make sure everyone felt recognised and their contribution was recognised and valued.

We did this through photography and capturing moments like this.

VF Corporation is a great place to work, I know, I have been in their culture and I loved it!

I help you help your people feel seen and valued at work.Can you explain what that means and actually looks like?Ok, peo...
11/03/2026

I help you help your people feel seen and valued at work.

Can you explain what that means and actually looks like?

Ok, people at work are nt usually expecting to have their photo taken and can be wary when a photographer is suddenly wandering around taking photos.

That is the very thing I and we don't do.

The first thing I do is engage with and speak with everyone. The curious will ask what are you doing?

The shy people won't, but they will feel uncomfortable.

If people ask why are you here, I tell them this.

I explain to those who haven't asked, if you are wondering what I am doing and why I am here, I tell them this:

I am here because of you. Your company cannot work or operate without you. This business cannot be successful without you.

So this photo shoot is to celebrate you, to let you know just how valued you are.

What sort of response do you think I get from this approach?

When people feel seen and valued, their energy shines through the photographs, because it is all about them, even shy people love feeling valued and appreciated.

It shows how much the company cares because they have hired a photographer, nit just any photographer but one who clearly cares about people because he told us it is all about us, and he made us feel so important!

Morale goes up, team work goes up, productivity goes up, your people go home and tell everyone they know what a great day they have had and how good it made them feel, what a great place to work they have.

When did you last feel that good at work?

When did you last feel that valued, at work?

People love to be recognised, told they are appreciated, seen and valued.

Showing them is far more powerful, the images, when utilised correctly go ondelivering long after the actual shoot, because people never forget how you made them feel.

This is why work place culture photography adds value to your business, because you are shining a light on the people who make it happen.

This is my I love what I do, your people are amazing, let them know.

I am the official photography partner for Alex's Wish - Conquering Duchenne

I am the official photography partner for Leicester Tigers Wheelchair Rugby

Are your people engaging?With the work, with each other, with the company?Inductions, onboarding, meeting their team, me...
05/03/2026

Are your people engaging?

With the work, with each other, with the company?

Inductions, onboarding, meeting their team, meeting other new people, being in meetings, absorbing information.

It can be a lot to take in, so much new stuff. Have you asked them how they learn? When do they start to reach capacity? Maxed out bandwidth!

We all have limits. Ask your people, especially when bringing something new in, how are they coping?

People take notes, people listen, people observe, we are all different.

Do you frame your meetings and presentations?

Hi everyone, this meeting/presentation is going to take an hour. I have 10 slides covering 5 subjects. There will be 5 minutes between subjects for questions and note-taking.

I will be staying on for a further 20 minutes. Should you have any questions, or if there is a better way for you, I could have presented my content.

Read that last one again, please.

Is there a better way I could have presented my content for you?

That was said at the beginning! How thoughtful and how inclusive.

Simple, open and honest communication is the best and the most difficult; we do love to overcomplicate, don't we?

Proud official photography partner for Alex's Wish - Conquering Duchenne

Proud official photography partner for Leicester Tigers Wheelchair Rugby

How can you show that your town hall presentation was captivating?How can you show your team is engaged?Or if your CEO i...
03/03/2026

How can you show that your town hall presentation was captivating?

How can you show your team is engaged?

Or if your CEO is impressed?

The timing of taking the image is the biggest part of telling a story.

A good photo leaves the viewer wanting to know more and can compel them to make contact, because they are drawn into the story.

The observation skills required are strong; listening to the presentation and gauging responses in the audience is a vital skill that helps time the image.

Reading the room, where is the energy, where is the apathy, where is the buy-in and the drop off. Where is the balance in the storytelling?

At events, this is a random process; when immersed in a company, this is a structured exercise because of the knowledge I gain when working with a business.

The mood in the room or the meeting will change, capturing the mood change, the body language change, and the energy change, which can be the details in the story, especially in change management.

Which a culture uplift is.

It can be the biggest change of all, and people will react differently.

This, my style of photography, can help people buy in, help them feel part of the process, even if they are not yet fully on board.

Your people tell the story because your people are the story, the story of your culture, of your values, your ethos.

How involved and valued will your people feel because you have involved them? Because you value them.

Proud to be the official photography partner for Alex's Wish - Conquering Duchenne

Proud to be the official photography partner for Leicester Tigers Wheelchair Rugby

Canon EMEA Pro

Can you outsource your work place culture?This was actually a question asked at a recent networking event and it is a fa...
09/02/2026

Can you outsource your work place culture?

This was actually a question asked at a recent networking event and it is a fascinating one, in an age where most things can probably be out sourced.

The following discussion was interesting with ideas around the question.

There were four people in this conversation and after a five minute discussion, the conclusion was no, you can't.

And the following reasons were given:

The culture comes from the top, usually from a founder or a CEO.

The founder will have a very clear idea on how the business should be run and will make sure that flows through the people in the business.

Founders don't always get the people part right, they nearly always get the vision right, this is where bring in a CEO can be a huge help to the founder as they can help make the vision more easily deliverable and they can get the necessary buy in from the people.

These need to be done by people working in and on the business so they get to know the people and they can train the managers properly.

There is a huge amount of pride at stake, because you are building something and that pride in the teams buy in is one area that needs to be photographed so others can see how the culture you are building makes people feel.

Happier people at work are more helpful to others and are more productive.

You invest in work place culture and employee recognition and you build it from within.

If this is your business and you would like to have a conversation about how our work place culture photography can help, please get in touch.

We are proud to be the official photography partner for Alex's Wish - Conquering Duchenne

We are proud to be the official photography partner for Leicester Tigers Wheelchair Rugby

Canon EMEA Pro photographers.

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Markfield
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