Sammy Jones

13/12/2025

This one thing led to 27k followers in 30 days…🥵

I used to change my content every other week, which ultimately led to…

The death of my engagement (and my soul RIP)

BUT

It all started falling back into place when I did one TINY thing…

Writing a mantra.

Sounds so simple, but you don’t realise how powerful that “north star” is when you’re making content.

It keeps you on track, and it helps attract the RIGHT AUDIENCE 🫡

Follow for more storytelling tips 🫵

13/12/2025

Comment “4K” for my full camera settings for creaaamy cinematic videos 👇🏻

Recently a friend of mine, Isaac, came to me with no idea how to use his new camera…

So here’s everything I told him about how to use it:

I shoot in 4K, S-log3, 25fps and 1/50 shutter speed. And I almost never change these.

I also keep ISO at base, on the Sony A7IV is 800 and another one at 3200 - to keep the noise levels lowest.

Aperture is also important - it’s the amount of light a lens lets in, the lower the number, the more light. (And the more blurry the background)

If you want to know my full, detailed settings - comment “4K” and I’ll send them to you.

12/12/2025

Start using these 3 types of b-roll 👇🏻

My videos became progressively more engaging the more I learned about b-roll - here’s my favourite types:

1. Supporting shots - more direct, obvious shots that visually describe exactly what is being said.

2. Narrative B-roll - slightly more intriguing than supporting shots, they offer a story in their own right and often speak visually in metaphors - as a subplot to the narrative.

3. Practical Inserts - creative items like written text, diagrams, printouts etc make for a personal touch that goes a long way in visual storytelling.

Follow for more storytelling tips!

12/12/2025

11/12/2025

Crafting the perfect hook 👇🏻

We are all storytellers. It’s how our brains are wired…

We think in stories and therefore, we know when a good one is about to start.

So when writing a good storytelling hook, the most powerful stories start at 2 points…

1. An information gap - where the payoff has been almost completely revealed, but with missing information, that we become desperate to know.

2. Sudden or unexpected change - our interest suddenly becomes peaked when something rapidly turns into something else, so crafting a hook in this way makes people want to understand what happened.

If you want some examples of these you can drag and drop into your content, comment “PAYOFF” and I’ll send you a lil something.

11/12/2025

treat yourself with some help from industry pros 👇🏻

I do everything myself usually, but teamed up with fiverr to see how hiring pros could speed up my process.

What do we think?

09/12/2025

Overhaul your videos with one change👇🏻

Music is emotional guidance, it guides how we feel when we watch a story.

So when writing your stories, music is the best places to start to gauge how the video will flow…

I pay attention to how I feel when I listen to a song, and what I can picture on screen, but it’s not just that…

Songs with strong crescendos, rhythmic moments and sections of different dynamics can MASSIVELY change how a story feels to anyone watching, SO…

Try out these tricks in your next video - and follow for more visual storytelling tips and tricks.

09/12/2025

START BEFORE YOU’RE READY👇🏻

I want you to meet Jeb, my mum…

5 years ago she moved to Spain with barely any money amongst the covid pandemic and still lives there now, thriving and living her dream.

Most people said that it was a crazy idea - which of course it was…

But she wanted it bad enough, and found a way to make it work, so…

If there’s a life you see for yourself in the future, there’s a way to get there - even if it’s a little uncomfortable for a while.

Post the video. Launch the thing. And start before you’re ready.