19/06/2026
Overprotection is as dangerous as underprotection.
I often think back to a conversation with one of Europe's most successful creative directors, with whom I had the privilege of collaborating during my time at Y&R (Young & Rubicam), then one of the world's largest advertising agencies.
He remarked:
"You have an idea, you put it on the table, and then you are naked."
I replied:
"But unless you are prepared to be naked, you will never have the opportunity to try on new clothes."
