27/06/2026
Every project we accept and every job we say yes to is a vote for the kind of world we want to live in. As business owners, we have that influence —so what are we choosing to build?
Lately, I’ve started asking myself: What am I actually helping to make visible? Which businesses am I helping to succeed?
Visual storytelling holds real power. It shapes what people trust, what feels desirable. Because of that, who I give my creative energy, time, and skills to matters.
I want to do work that brings life, healing, protection, inspiration, and beauty into the world.
In his book Garden City, John Mark Comer writes:
“…Is it something that God smiles on? After all, his opinion of your work matters more than everybody else’s... Some work brings life and healing and hope and beauty to the world, while other kinds of work bring violence and theft and poverty and chaos to it. The only work that can be a vocation or calling from God is work that harmonizes with Jesus’ vision of the kingdom of God. Does it help humanity? Will it make the world a better place?”
The reality is that some businesses build their profit on the harm of people, animals, or nature. Others offer products and services that are actively life-giving to their customers, their teams, and the environment. The latter are the ones I want to support with my work.
As business owners, we have the power to make that choice.
I’ve shared the full story, the moments that connected these dots for me, and the struggle of choosing integrity over comfort on the blog.
www.nadinewilmanns.com/integrity
Link in bio.