IRIS photography by Fitumi

IRIS photography by Fitumi Former healthcare professional, now a passionate brand/commercial photographer and visual branding expert.

I specialise in creating content & teaching visual branding to elevate small businesses. Check out my website for 100 Instagram post ideas FREE!

Recently, my work for was featured in (slide 2), and I am absolutely chuffed! I often pretend that I just want to take...
02/07/2024

Recently, my work for was featured in (slide 2), and I am absolutely chuffed! I often pretend that I just want to take pictures, but my deep desire in every project is to have creative control.

When we collaborate, you're not just hiring a photographer - you're gaining a partner who is dedicated to realising your creative vision.

For this shoot, I scouted the models, sourced the outfits and locations, directed the entire process, and captured the shots. It even features custom designs from my yet-to-be-launched scarf line and designer accessories from my partner’s collection.

I have struggled with the concept of “giving too much,” but you know what? I kind of love it. Anyway, yay Rayh! Here are more shots from the shoot.

Don't wait, don't procrastinate, don't delay your own growth. My calendar is open for brand shoots, headshots, creative portraits, creative direction, and visual storytelling (photo, video, styling). Send me a message or book a free consultation on my website. Let’s work together—who knows, your iconic brand might be the next to feature in an iconic publication 😉😉

Ever start a project with a perfect plan and end up improvising halfway through? 😂 That's me with my shot lists! I alway...
20/02/2024

Ever start a project with a perfect plan and end up improvising halfway through? 😂 That's me with my shot lists! I always kick off with a moodboard and a well-thought-out shot list, but hey, sometimes creativity just can't be tamed (atleast that's my excuse lol)

If you're looking to add a bit of structure (and a lot of inspiration) to your projects, I've got some easy moodboard tips and tool suggestions for you. Perfect for any campaign or personal venture you're dreaming up

Striking the Perfect Balance: Consistency Meets Creativity for the Modern Creative. This is something I have struggled w...
19/02/2024

Striking the Perfect Balance: Consistency Meets Creativity for the Modern Creative. This is something I have struggled with and I want to share my thoughts on it and how I manage these two things.

Consistency forms the bedrock of your brand – it’s about maintaining a familiar and trusted voice. Your regular campaigns are the cornerstone of your professional presence.

Then there's creativity, the vibrant spark that ignites at the most unexpected hours, bringing unique and bold ideas to the forefront of your work. It definitely does not conform to your schedule or content calendar.

My advice is to hold space for these inspirations, storing them in your personal vault, be it digital or physical. Remember, the world does not have to find out about your brilliant idea the second you do.

Harmonising consistency with creativity is an art in itself. Use the reliability of your regular output to build a solid foundation of trust, then captivate with your creative flair. Strategically plan your content, but always reserve a niche for those breathtaking, spontaneous projects. Remember, authenticity outshines perfection every time."

That look when you haven't checked out our website yet! Trust me, it's not just for me, it's for YOU. Take a quick scrol...
10/02/2024

That look when you haven't checked out our website yet! Trust me, it's not just for me, it's for YOU. Take a quick scroll, hit sign up, and voila! You've got 100 days of amazing content, absolutely FREE (for now 😉) WWW.IRISBRANDVISUALS.CO.UK
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Recently, I had the pleasure of conducting a mini headshot session right in the living room of - the mastermind behind ...
10/02/2024

Recently, I had the pleasure of conducting a mini headshot session right in the living room of - the mastermind behind countless incredible videos. This experience once again reminded me how each headshot in my portfolio is more than just a photo; it's a story of authenticity and professionalism uniquely tailored to each individual.

Are you a videographer, a business owner, or someone with a creative soul? I'm here to help you express that through a headshot that captures your essence and elevates your personal brand. A picture can say a thousand words; let's make yours speak volumes about you!
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Dear small business owner, we are all in this together, and I want to hear from YOU! What's your biggest Instagram strug...
10/02/2024

Dear small business owner, we are all in this together, and I want to hear from YOU! What's your biggest Instagram struggle? Is it: (See poll on instagram)

Is there something I did not list? Drop your answer in the comments, and let's share our experiences and insights to help each other grow!🚀✨

Remember, we're a supportive community, and your voice matters🤎

Hello, I'm Rayh Fitumi, a commercial and e-commerce photographer, as well as a visual branding expert. I've been capturi...
10/02/2024

Hello, I'm Rayh Fitumi, a commercial and e-commerce photographer, as well as a visual branding expert. I've been capturing moments through the lens for 20 amazing years (thanks daddy❤️), and for the past two years, I've specialised in the art of brand photography. In addition, I run a creative studio where I collaborate with an expert videographer, models, copywriters, and digital marketers to bring the wildest ideas of brands to life.

I've always been a bit of a dreamer, you know? People used to tease me for it, calling me 'unrealistic.' My best friend once said I have this knack for making things more beautiful than they need to be – and honestly, I've come to love and embrace that about myself. Now, I've fully embraced being a dreamer. I mean, think about it; every ground-breaking idea started as a dream, right? So, here I am, excited to help you, my fellow dreamer, turn those wild dreams into beautiful realities.

My goal with this page is to educate and inspire small business owners on visual branding and connect with passionate business owners who prefer to delegate their content creation to someone who truly values and understands them (hint hint, that’s me).

But my ultimate mission is to remind business owners that the most special thing about your business is YOU, and to inspire you to be authentic. Authenticity over 'perfection.'

If I sound like your kind of person, follow me, engage, and DM me for a chat. Welcome to my new journey... I am beyond excited. It's going to be one heck of a ride!"📸🚀💫
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SEO: Visual Storytelling High-End Photography Creative DirectionBrand Development E-commerce Visuals Marketing Campaign Imagery Consistent Visual Branding Innovative Design Solutions Premium Quality Imagery Targeted Advertising Photography Strategic Brand Imaging Executive-Level Photography Services Impactful Brand Storytelling Cohesive Visual Identity

Yes your sh*t is awesome‼️But how are they gonna know?? Countless purchase decisions are swayed by the power of percepti...
10/02/2024

Yes your sh*t is awesome‼️But how are they gonna know?? Countless purchase decisions are swayed by the power of perception, and what meets the eye often sets the tone. Do you want to improve your visual presence, foster trust, and etch your brand into the hearts of your audience? Here are some proven ways to help you kickstart your journey TODAY
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Visual Storytelling High-End Photography Creative DirectionBrand Development E-commerce Visuals Marketing Campaign Imagery Consistent Visual Branding Innovative Design Solutions Premium Quality Imagery Targeted Advertising Photography Strategic Brand Imaging Executive-Level Photography Services Impactful Brand Storytelling Cohesive Visual Identity Luxury Brand Photography Creative Industry Expertise Award-Winning Photography Client Testimonial Highlights Visual Brand Consistency Networking-Friendly Services Rebranding Visual Strategies Seasonal Campaign Specialists Product Launch Photography Professional Photography for Marketers Bespoke Imaging Solutions Advertising Industry Visuals Dynamic E-commerce Content Mark

How to Craft Compelling Copy that Converts with ChatGPT, nope no gate keeping here 🤲As a writer, I've always had a decen...
10/02/2024

How to Craft Compelling Copy that Converts with ChatGPT, nope no gate keeping here 🤲

As a writer, I've always had a decent use of words, but when it comes to writing that sells, it's a whole new ballgame... I learnt the hard way 😅😅

Today, I'm lifting the curtain and sharing my step-by-step process for using ChatGPT to fuel my copywriting for my brands.

Step 1: Define Your Audience 🎯
Identify who you're speaking to. Are you here to entertain, inspire, or build a thriving community of passionate business owners? Know your purpose.

Step 2: Specify Your Audience 📊
I've named mine 'Violet Greene.' Research is key; understanding your audience is paramount in shaping your brand. You need to talk to someone pretty specific, not everyone.

Step 3: Highlight Your Brand Voice🗣
Let your brand's personality shine through. Is it professional, quirky, creative, sophisticated, or just downright fun?

Step 4: Detail the Content Type📸
Choose your canvas: Carousel, Reel, static post, or any other format that resonates with your audience.

Step 5: Mention the Desired Engagement📈
What do you want from your audience? Likes, shares, follows, comments? Be clear about your goals.

Step 6: Incorporate Keywords🔍
Sprinkle the magic words that define your brand—examples of mine are 'visual storytelling,' 'high-end photography,'
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Behind the Lens: My Journey from Healthcare to Creative Entrepreneurship📸💼 Staying delulu is actually the solulu 😂Okay, ...
10/02/2024

Behind the Lens: My Journey from Healthcare to Creative Entrepreneurship📸💼 Staying delulu is actually the solulu 😂

Okay, Let's talk about dreams—those sparkly, audacious aspirations that sometimes feel out of reach.🌟For me, photography was a love that simmered long before my healthcare career ever took off. Two decades behind the camera vs. one decade in healthcare, a dichotomy of stability and chasing my ultimate dream of being a creative entrepreneur.

But guess what? Dreams have a funny way of tugging at your heartstrings, persistently whispering in your ear. Fast forward to a few years ago, and I was a different person—feeling drained, anxious, and far from fulfilled. The routine had taken a toll on my health, literally aging me 120+ years or at least my back felt like it.

That's when I decided it was time to take the plunge.🚀I decided to make my passion-driven business my focal point. I invested my savings in knowledge and skills, sought out mentors, shadowed photographers, devoured books, and immersed myself in the world of creativity.

Today, I'm living a life I once deemed unimaginable. I'm living my dream, one that feels authentically mine and allows me to continue helping others, just like I did in healthcare.

This post isn't about grandeur; it's about following your heart, embracing your passions, and forging your own unique path. Every grand idea starts with a dream and surprise surprise it doesn’t even have to be “grand” it just has to be yours.💭✨
So, I leave you with this—what's your dream, and what steps can you take today to make it
your reality?
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