30/08/2026
I recently came to learn of an article from an established lifestyle publication making the case for booking a wedding content creator.
One of its arguments was that they’ll capture “the things your official camera might miss.”
And that’s what bothered me enough to make this carousel.
I have no problem with content creators. There’s clearly a market for them, otherwise couples wouldn’t be paying for the service.
Yes, they can sometimes affect what a photographer or videographer is able to do, get into an angle, or simply be in the way. But that’s a different argument entirely, and the same can happen whenever multiple people are documenting a wedding.
What I do think is disingenuous is marketing the service by implying photographers and videographers routinely miss the little interactions, reactions and candid moments happening throughout a wedding.
For a huge number of us, those moments are literally what we spend the day looking for.
Of course we’ll miss things. Everyone will. A content creator will miss things too.
But that’s very different from presenting candid moments as something their service captures because the “official cameras” somehow don’t.
I feel similarly about the phrase “behind the scenes.”
If you’re standing beside the photographer or videographer, filming the same moment from roughly the same place, I’m not sure that’s behind the scenes.
You’re documenting the wedding too. Just in a different medium.
And that different medium already gives content creators a perfectly good selling point.
Phone footage can be delivered quickly. It can be sent raw or with minimal processing. It’s already vertical and designed for the device most people will watch and share it on.
Speed and immediacy are genuine differences.
So sell those.
I just don’t think you need to manufacture another difference by suggesting photographers and videographers aren’t capturing moments that many of us have built our entire approach around noticing.
