Ubuntu Creative Productions

03/09/2026

Something interesting has been happening with Cassandra Sinclair | Founder of Ubuntu Creative Productions recently.

For a while, I thought I was building a creative production company.

And I am.

But I’m starting to realise it’s becoming something bigger than that.

Over the last few months I’ve found myself working across:

Schools.
Charities.
Young people.
Businesses.
Networking communities.
Photography.
Storytelling.
Confidence.
Mentoring.
AI.
Events.
Entrepreneurs.

And at first glance, they don’t necessarily seem connected.

But they are.

Because underneath all of them is the same thing.

People.

> How we communicate.
> How we find confidence.
> How we tell our stories.
> How we connect with others.
> How we create opportunities.

And how we build communities where people feel they belong.

So rather than trying to force Ubuntu into one box, I’m beginning to build an ecosystem around it.

And I’m really excited to see where that takes us... watch this space in the next couple of months. 😊

31/07/2026

- One week until L'Étape Femmes avec Zwift... but this post isn't really about cycling. 💛
It's about community.
A few months ago, I replied to an Instagram post from someone I'd never met.
That one message has led to some of the most rewarding friendships I've made in a long time.
We've met almost every week.
We've encouraged one another through the highs, the tough days and everything in between.
And somewhere along the way, I realised that this was never just about training.
It was about going out and getting exactly what you want from life.
I've also loved discovering people like , who's taking on all nine stages this year. Knowing there are people like Michelle in our local community is genuinely inspiring and reminds me how powerful it is when people share their passion so generously.
Community doesn't appear overnight.
It's built one conversation...
One message...
One ride...
One act of kindness at a time.
As I head into the final week before heading off to the mountains in France, I'm feeling incredibly grateful.
Not just for the challenge ahead.
But for the people who've become part of it with me.
Because in the end, it's rarely the destination we remember most.
It's who we shared the road with. 🚴‍♀️💛

21/07/2026

- A bit of a different post and something a bit more personal…

Let’s talk about confidence.

I’ve learnt while training for …

Confidence doesn’t come before the experience.

It comes because of the experience.

I used to think confidence came first.

Now I think it’s the reward or an even byproduct for showing up.

Every ride before training, I still get those stomach flutters.

Every.

Single.

One.

It’s funny because as soon as I clip in and start turning the pedals...

They disappear.

Nothing about the ride has changed.

Only my willingness to begin.

Training for L’Étape Femmes has >humbled< me more than I expected.

Coming from track cycling, I thought I’d simply transfer my fitness across.

I couldn’t have been more wrong. 😂

There have been moments where I’ve questioned myself.

Moments where I’ve wondered whether I’d ever feel comfortable on this particular bike.

But somewhere along the way, something shifted.

Not my confidence.

My trust.

I started trusting that I’d find a way through.

That every ride—even the difficult ones—was teaching me something.

Confidence wasn’t something I found.

It was something I built.

The amount of laughs I have had with the ladies due to the amount I have fallen down…

And never had a mark to showcase for it

Has been quite a comical conversation! 🤭

💬 I’m curious...

Whether it’s cycling, running, the gym, or another sport...

Do you still get those pre-race, pre-ride or pre-session nerves?

Or have you found something that helps quiet them?

I’d genuinely love to hear how other people experience it.

🚴‍♀️

C x

Confidence Mindset Leadership Cycling EtapeFemmes GrowthMindset Storytelling Resilience

14/07/2026

- I watched film the other evening... and it taught me something I wasn't expecting.

To be honest, when it first started, I wasn't convinced it was my kind of film.

But then came a scene that stopped me in my tracks.

It was the moment between Joy, Sadness and Bing B**g.

Like many of us, my instinct has often been to move people away from sadness.

To cheer them up.

Find the positive.

Fix the problem.

After all, that's what kindness looks like... isn't it?

But what struck me was that although Joy's intentions were good, Bing B**g didn't need someone to solve his feelings.

He needed someone to sit with them.

Sadness didn't rush him.

She didn't tell him everything would be okay.

She simply listened.

She acknowledged how much he was hurting.

And only then was he able to move forward.

It made me reflect on something much bigger.

When we're working with children particularly those who have experienced trauma, loss, care, adoption or significant change, we can be so quick to reassure them that we sometimes miss what they really need.

I know, because it happened to me.

It's not always solutions we need.

It's not always distractions which will solve.

Simple, it is permission.

Permission to feel confused.

Permission to feel angry.

Permission to feel sad.

Because those feelings aren't problems to eliminate.

They're experiences to understand.

I've learnt that one of the greatest gifts we can give a young person is creating a space where they don't have to hide what they're feeling.

When they know it's safe to be honest, they begin to make sense of emotions that may have felt overwhelming before.

Sometimes our role isn't to bridge the gap by having all the answers.

Sometimes it's simply to stand beside them while they find their own.

To me, that's where bravery begins.

Not in pretending everything is okay.

But in knowing it's okay not to be okay and trusting that someone will stay with you through it.

That's one of the values I'm building into Ubuntu Creative Productions.

Creating stories, conversations and spaces where young people don't just feel heard, they feel understood.

Because when a child feels understood, they're far more likely to believe that their future is bigger than their past.

And I think that's a story worth telling.

https://m.youtube.com/watch?v=GgQBPSECgZg

This link will take you to a page that’s not on LinkedIn

09/06/2026

- A personal one from me.

An ironic thing happened today… 🤪

And I’m going to share it with you.

At the , everyone had about seven-seconds to introduce themselves.

When it came to my turn, I stumbled over the words:

“I help people build confidence through storytelling…”

I laughed and still am laughing over it.

Because here I was, talking about confidence… while tripping over my own introduction.

But as I thought about it afterwards. I realised isn’t about never getting your words wrong.

It isn’t about having the perfect pitch or always appearing polished.

It’s about showing up anyway. 🫶

It’s about speaking, even when you’re nervous.

It’s about willing to be seen as you are.

(although all these usually come very natural to speak in front of people and because I enjoy it)

That’s something I remind the people I work with all of the time.

When we’re filming, people often tell me,
“I’m awkward on camera.”
“I don’t know what to say.”
“I’m not confident enough.”

My answer is always the same.

Be human.

Don’t “try” to be perfect — you’re setting yourself up to fail before you have even started.

And what for?

Just be you and I guarantee you’ll see you get into a rhythm and it’ll flow.

Maybe my seven-seconds wasn’t perfect.

But it was very human.

And I had people come over afterwards to address it.

And somehow, that feels like the most authentic story I could have told.

Have you ever had a moment where something didn’t go to plan… but ended up teaching you exactly what you needed to learn?

Comment below 👇😌

05/05/2026

- Not everything is taught on YouTube.

You can learn a lot online — strategies, frameworks, tactics…
But there’s a difference of value you only get from being in the room.

Attending a talk hosted by Jay Jones was a reminder that conversations, energy, and real connections still matter.

That’s something I’m continuing to build into Ubuntu Creative Productions — creating with intention and connection at the centre.

Sometimes we have to step away from the screen to move forward.

📸:
📍

23/04/2026

- Thank you for having me for the Local Guildford event at the last night. Great insight and valuable connections. Hope to see you at the next one!

20/04/2026

- Just moved to Guildford — and thought this would be a nice way to say hello 👋

I’ll be setting up a small pop-up in Block 2 this week offering free LinkedIn headshots for anyone at the .

Nothing formal — just a quick, clean photo you can use for your profile.

I run a storytelling and content business, so this felt like a simple way to meet people and give something back to the community here.

I’ll also be offering an optional add-on — a short 30-second intro video created from your headshot (for anyone who wants something a bit different for their profile/work).

📍 Guildford Plaza
🕒 Monday 20th and Tuesday 21st from 5pm

If you’re around, feel free to pop by — would be great to meet you. 🤗