16/10/2023
That frisky switch ups in the air 🥾🍁☕️
I’ve been thinking a lot about change, & been doing some serious soul searching about what kind of photographer/artist/creator I want to be. I feel a pressure to find a niche but can’t seem to settle on exactly what it is. I’ve been lucky enough to practice and learn from so many genres - portrait, lifestyle, product, food, events, corporate, editorial, couples, family, wedding - & at times the concept that to truly elevate, I should pick 1 or 2 areas and go deep end, is overwhelming.
By going round & round trying to decide which one I like best, or am best at, or which one has the most $$, I end up over thinking which is a maj mood hoover when it comes to creativity! I’ve realised though, the one thing I love above all is story telling & narrative, and when I look through my work, that seems to be the thread which links everything together. This picture could be family, documentary, event, commercial or a fashion editorial, but whatever it’s ‘niche’ - it tells a story - nature and play.
I struggle deeply with head noise and staying on a single path, & I feel the battle I’ve had with myself to label my work has been holding me back for a long time. So - I’ve decided to let that s**z go & instead really spend time fine tuning & levelling up my style rather than my genre. I will always follow a brief & take that 1 million% seriously, but I also want to set the intention to go one extra, & take a moment to deliver a wild card option - allow myself to develop a signature flair rather than a pigeon hole. Creative freedom is for me the ultimate adrenaline rush of reckless abandon & it’s a hit for some reason I’ve felt guilty to let myself enjoy. By writing this I’m putting out to the universe that I want to be the best that I can be, but in order to develop I’m going to need to let go of this creative guilt, and welcome mistakes, risks and experiments as magic making. Get the money shot - always - but beyond that nurture an editorial, fine art and story telling style, no matter what the mood, moment or situation is.
This is the longest & most heart felt caption I’ve ever written.👽 The End! But also! The Beginning! 💫
