Your Brand Lab.

24/08/2026

Maybe we’re just a little tired of marketing advice that sounds good…

…but tells you absolutely nothing about your actual business.

“Be more visible” is not a strategy.

And “post more” isn’t a plan.

Sorry.

🙂

Tell us the marketing advice you’re completely over hearing ⬇️

19/08/2026

What is the cost of shouting in the wrong places?

We’ve been talking about this a lot while planning our September workshop. Marketing activity can quietly become one of those things that takes up a huge amount of time without you really noticing how much you’re putting into it.

A few hours creating content. Another evening trying to get AI to make something actually sound like you. A networking event here, another social platform there. Maybe you’ve paid for some marketing support or advertising too.

Then you look at the enquiries coming in and think… surely there should be more than this.

That’s the bit we want to tackle with Shouting in the Wrong Places.

On 15 September, we’re bringing a small group of business owners together for four hours to step away from the constant pressure to “do more marketing” and properly look at what is happening in your business.

Where are your customers actually paying attention?
What are you saying to them?
Are you giving them a reason to choose you?
Are your marketing and PR working together?
And where are you putting time and money that could be better spent elsewhere?

You’ll work through your own business with us and leave with a clear 90-day plan, rather than another notebook full of things you should probably get around to doing.

Four hours could save you months of doing marketing that isn’t moving the business forward.

Tuesday 15 September | 10am–2pm | Grantham

We’ve kept the group small so we can actually get into the detail of your business.

If your marketing feels like it’s taking more than it’s giving back, come and work out what needs to change.

Book your place:

A practical marketing and PR workshop for businesses that are tired of wasting time, money and energy on visibility that is not converting.

17/08/2026

Coming soon 👀

15/08/2026

The woman behind the brand.

20 years in sales and marketing, several different career chapters, and a lot of lessons about what actually makes a business grow.

This is the bit you don’t usually see behind the brand.

It started with sales, lead generation and learning how businesses actually win customers.

Long before I was talking about brand strategy, I was learning the commercial side of business.

How to find the right people. How to start conversations. How to turn attention into opportunity.

That experience has shaped everything I do now, it’s also when I first started taking an interest in photography.

Then came the corporate years.

Huge targets, campaigns, events, exhibitions, senior stakeholders. and big rooms with big expectations.

It taught me how to operate commercially, think strategically and understand that marketing is only valuable when it contributes to the bigger picture.

Then came the corporate years.
Meanwhile I was building something of my own.

I was studying around work; having a strong commercial mind was really important to me.

Freelancing became a business, in plenty of different fonts and flavours at first.

That ultimately became Your Brand Lab.

Then came Your Content Lab, Your Social Lab, collaborations including YourBrandLab x Shh PR, events, workshops, speaking, awards and a much bigger vision for what this could become.

And that’s where the pieces started to make sense.

20 years in sales and marketing. 100+ businesses. Millions £££ generated. Millions reached. And somehow, this is only the beginning.

I’ve worked across a lot of industries, in a lot of different roles and in a lot of different environments.

I’ve worked in sales, lead generation, marketing, events, corporate, freelancing and now, business ownership. I’ve worked with tiny businesses figuring out where to start and organisations with huge targets, budgets and audiences.

And somewhere along the way, I realised something.

Businesses don’t need more marketing for the sake of doing more marketing.

They need the right things working together.

That’s why I created Your Brand Lab.

Not as another agency offering a list of disconnected services, but as an

14/08/2026

It’s finally Friday…….

14/08/2026

Your business has grown. Has your marketing?

Because what worked when you were starting out probably isn’t what you need now.

As your business grows, your marketing needs to grow with it. Your positioning changes. Your audience evolves. Your goals get bigger. And suddenly the DIY approach, disconnected suppliers and marketing-by-momentum start costing you more than they’re worth.

That’s where we come in.

Your Brand Lab is a strategic marketing agency for businesses that have outgrown doing their marketing in bits and pieces.

We look at the bigger picture first, then bring together the strategy, creative and digital activity your business actually needs.

That could mean refining your brand positioning, creating content that gives you something worth saying, rebuilding your website, improving your SEO, managing your social, launching campaigns or providing the strategic direction your existing marketing team needs.

The point isn’t to do more marketing.

It’s to make your marketing work better.

And unlike agencies that sell you a list of disconnected services, we look at how everything works together, because your website shouldn’t be working against your social, your content shouldn’t be disconnected from your strategy and your campaigns shouldn’t exist in a vacuum.

One business. One clear direction. Marketing that works as one.

If your business has moved on but your marketing hasn’t, let’s talk.

Book your discovery call via the link in our bio.

04/08/2026

When I built Your Brand Lab, I built it on nearly 20 years of experience in sales and marketing.

Along the way, I learnt what I’d never compromise on.

I met a lot of business owners who felt overwhelmed by marketing and weren’t always sure who or what to trust. I wanted to build an agency that gave straightforward advice, focused on what would genuinely help their business grow.

I promised myself that if I ever built my own agency, I’d do things differently.

So I did.

Everything in this post comes back to that promise. These aren’t just opinions. They’re the standards I built Your Brand Lab on, and the standards I refuse to compromise on.

03/08/2026

The easiest way to become irrelevant?

Look like everyone else.

Sound like everyone else.

Market yourself like everyone else.

Then wonder why everyone buys from everyone else.

Every safe decision makes you a little easier to ignore.

Build a brand people recognise instantly. Create marketing they can’t scroll past. Give people a reason to remember your business.

If you’re done blending in, comment BLEND or send us a DM.

01/08/2026

Chapter 2 | Eliminate What Doesn’t Matter

One of the most commercially valuable things we do with clients isn’t adding to their marketing. It’s taking things away.

Most businesses are doing too much. Too many platforms. Too many content types. Too many campaigns running in parallel with no clear priority.

The result is a team that’s stretched, burnt out owner, a brand that’s inconsistent, and a budget that’s spread so thin nothing gets the resource it needs to actually work.

Eliminating isn’t giving up. It’s making a deliberate decision about where your time, money and energy will have the most impact.

When you stop doing the things that aren’t working, you free up the capacity to do the things that are, properly.

Less, done well, will always outperform more, done poorly.

07/05/2026

If you told 19 year old me that one day I’d be speaking on stages about marketing and helping businesses grow through social media… I probably would’ve laughed at you 😅

Especially when my main use for social media back then was uploading 147 blurry photos from a night out into a Facebook album called “nyts owt” 💀

Mad really.

But I think that’s why I find this industry so interesting.

We’ve gone from social media being somewhere we escaped to… to somewhere businesses are expected to build trust, visibility, communities and revenue.

Which is also why so many business owners feel overwhelmed by it.

There’s a lot of noise online.
A lot of pressure to constantly post.
And a lot of advice that forgets there are actual people behind the business trying to make smart decisions, not just go viral.

Very grateful to have been part of the speaker line-up at The Big Business Event 2026 yesterday 🤍