17/12/2025
🍺 0% - but maximum brand exposure…
“Although the product is alcohol-free, the branding is almost identical to the alcoholic range, meaning the entire brand benefits from year-round TV exposure without needing to jump through the regulatory hoops.”
In his latest Bdaily column, Kevin Owens 🎬, co-founder and creative director at North East video production company YourFilm, tells us how zero per cent alcohol isn’t just about healthier choices but one of the smartest brand-building strategies right now.
Kevin argues these drinks act as a “legal doorway” to full brand visibility, allowing marketers to stay visible, memorable and creative all year round.
As Kevin says, it’s “halo branding through the back door”, with alcohol-free ads building memory and reach without the usual restrictions.
⬇️ Read his column here:
Zero per cent - but maximum brand exposure “Although the product is alcohol-free, the branding is almost identical to the alcoholic range, meaning the entire brand benefits from year-round TV exposure without needing to jump through the regulatory hoops.” In his latest Bdaily column, Kevin Owens...
