Katerina L. Photography

Name: Katerina L. Photography
Address: Fleet, GB
Telephone: +447803807811
Price range: $$

Home
United Kingdom
Fleet
Katerina L. Photography

Natural branding and family photography for people who like colour. 🌈🥾 📷 Motherhood, books, travel, walks in stories. Hampshire, Surrey, Berkshire.

👋 Hi, I'm Katerina! Branding and family photographer for people who like colour.

😁 I’m an extroverted introvert (yes, it’s a thing), a mum of two girls, a dog lover, and that person to whom everyone feels compelled to tell their life story. I’m happiest exploring the outdoors with my little family or getting lost in a good book, accompanied by endless cups of tea. I love rich colours, skiing, wa

ndering through museums, and traveling – oh, and nothing beats a scotch & soda after a long day.

📸 Am I the right photographer for you?
-Do you prefer muddy boots and wild kids to matching outfits and perfect poses?
-Are you building a family (or a business) that’s fuelled by meaning, caffeine, and about 47 browser tabs?
-Do you want photos that feel like you – not like a Pinterest board? If you’re nodding (or eye-rolling in agreement), we’re probably meant to work together.

12/06/2026

“Your branding photos should show who you are as a person”. Yes, but.

This came up during a conversation at the networking event and it made me think about how I plan my branding sessions. Yes, the planning focuses on you as a person. You know I am all about specificity, truthfulness and being seen. However, when I plan sessions, I don't just look at what kind of person you are. I scrutinise your website, your Instagram profile, my notes from our first chat, and your questionnaire answers. I am looking for patterns, for stories that you are repeatedly telling.
Not the stories you think you should be telling, and not necessarily the stories you think you are telling.
I literally perform a thematic analysis of all your words (as I was trained to do while studying psychology) and identify the themes that keep appearing. I then turn those themes into a session concept, with stories and visual ideas that represent them.
Perhaps you keep returning to the idea of helping people when they are feeling stuck. Perhaps you repeatedly talk about making things feel clear and manageable. Perhaps you describe yourself as someone who holds clients' hands throughout a difficult process. Whatever the themes are, they become photographs.
So yes, the session is about you, of course. But it is also about the narratives that you consistently return to, often without realising it. And this is what makes branding photography so useful. It's not just a collection of generic headshots. It's a library of images that supports, illustrates, and strengthens the message you are already sharing.

I'll be sharing more of my planning process in next week's newsletter, including what I look for in questionnaires, websites, and discovery calls and how those clues become visual ideas. Make sure you're subscribed: https://katerina-l.co.uk/

I help small business owners in Hampshire, Surrey and Hampshire create branding photography that illustrates their message, not just their face.

03/06/2026

Dear reader or, perhaps, dear viewer,
While I was taking a break from posting, I found myself wondering whether I should share more tips, more advice, more client sessions, and fewer philosophical ramblings. People who subscribe to my newsletter obviously prefer the ramblings.
Marketers talk about content needing to be serving the audience. Need I serve you with what I share?
When I share something, I am inviting you into my world hoping for contact, for touch. I was thinking how a click of the shutter feels like touch. Touching means reaching across a distance to make contact with another person. Photography always happens across a distance. One person is reaching across with gaze and attention. The other person allows it. The click of a shutter marks the moment.
The word "service" feels wrong here. Not because photographs aren't useful. Branding photographs help promote businesses. Family photographs are records of life and mirrors on the walls. Both have practical value.
Yet when I think about what I am actually offering, it comes down to this: I am offering my way of seeing.

"Dear reader" is how this week's newsletter began.
If you'd like the next letter, there's a link in my bio to subscribe.

21/05/2026

One of the biggest misconceptions about family photography is that you need to know how to pose.
You don’t.
People relax when they stop thinking about the camera altogether, which is why I encourage you to do something together during your session instead of standing still smiling at me for an hour.
Bake pancakes. Play a game. Climb trees. Draw. Water the garden. Let the children move.
So many families tell me they “just want some natural photos”.
Photos look natural when I photograph you being your usual selves: when you are busy living, not performing.
You do not need perfectly behaved children, enthusiastic teens or non-sceptical partners for beautiful family photos. Honestly, I expect resistance, distraction, family dynamics and people not knowing what to do with their bodies in front of the camera.
I’ve written a new blog post with ideas for activities that work especially well during family photoshoots if you’ve ever wondered: “But what would we actually do?”. Link in bio.

Family photography in Hampshire, Surrey and Berkshire.

15/05/2026

Have you outgrown your current branding photos?
Not because they are bad, but are you still the same person? Is your business the same as it was two years ago? Most importantly, is your message the same?

If you are talking about storytelling through images that tell no stories… if you are talking about your clients’ emotional states through the same polished headshots as everyone else… if you are talking about parenting struggles through contextless portraits… there is a disconnect there.

And that disconnect matters.

People are often deciding whether they connect with you before they read a single sentence. If your business has evolved and your message has become clearer, your photos should probably evolve too.

I can take on two branding clients before the summer holidays. If your current photos no longer feel aligned with your business, let’s chat.

*Branding photography in Hampshire, Surrey and Berkshire.

13/05/2026

Which of these photos feels more “me”?
Interestingly, both were taken on the same day by two different photographers. Same clothes, same person, same obvious "I'm a photographer" cue.

Lately I’ve been thinking a lot about schemas. Schemas are the mental shortcuts we all use to understand the world. They help us quickly recognise things: what a teacher looks like, what a gardener looks like, what a photographer looks like.

They are extremely useful, but they can also flatten people into templates.

I think branding photography often works like this too. We learn what a small business owner, a VA, a coach or an interior designer is supposed to look like online, and then we recreate those visual cues, settings and poses.

The resulting photo communicates the category very efficiently. But does it communicate personality? Does it tell you how someone thinks, what kind of energy they have or what it actually feels like to work with them?

I’ve been thinking about that a lot lately. And that’s what’s on the blog this week (link in bio).

08/05/2026

Mums do not come to me with a clear plan for their photoshoot. They just know they want photos that feel natural, not awkward or staged, and that’s enough.

They worry about whether the children will cooperate, whether their partner will hate it, or if they themselves will feel uncomfortable in front of the camera. And more often than I’d like I hear concerns about not being “photogenic”. This is all normal.

My family photography packages are now pinned at the top of my profile.

Enquiring does not commit you to anything. If you're looking for a family photographer in Hampshire, Surrey or Berkshire, send me a message.

07/05/2026

Does your partner like being photographed? My husband isn’t keen. I see the same thing with a lot of dads during family sessions.
I don’t think they actually dislike the fact of being photographed. It’s about exposure, performance, not knowing what to do, and the feeling of being looked at.
I wrote more about it on the blog, including why posing often makes things worse and what I do instead. Link in bio.

P.S.: This is for you if you want family photography in Hampshire, Surrey or Berkshire that feels real rather than staged.

30/04/2026

You know you need branding photos, right? But you are doubting whether it’s worth spending the money.
And that question usually isn’t about the price.You aren’t sure whether the photos will actually be used, whether they will feel like you, and whether they will do anything for your business.
Because if they sit in a folder, they’re not an investment. They’re just expensive files.
But when the photos are right, it’s a whole different game. You stop hesitating over what to post, your website becomes easier to build and update, and the dreaded “visibility” stops feeling like something you have to push yourself through.
So the question isn’t really “is it worth it?” It’s “will I actually use these images?”.
If you’re a small business owner in Fleet or nearby in Hampshire, Surrey or Berkshire and you’ve been circling this decision for a while, you don’t need to have it all figured out before you enquire. You don’t need an idea for a shoot. I carry that part.
You just need to be ready to use the photos once you have them.
Read more in my latest blog. Link in bio.

24/04/2026

Do you think a photo like this takes planning, a good location, time set aside, and everyone in the right mood? It doesn’t.
This is just a patch of grass in their garden, a blanket, and a toy that caught a child’s attention, with everyone else following along, which is usually how it works.
You don’t need a big idea or a perfectly organised day, because we start where you are and let things unfold from there. That’s what gives you the photos you’ll actually want to look back at.
If you’ve been putting it off because it feels like another thing to arrange, it isn’t that complicated. I currently have five dates left for family sessions until September.
If you’re in Fleet or nearby in Hampshire, Surrey or Berkshire and want family photos like this, get in touch.

22/04/2026

When you’re tired, overwhelmed, and behind on everything, family photos are probably the last thing on your mind.
This week has been exactly this so far: a snotty, clingy child, last minute house viewing (with piles of stuff to hide), empty fridge (due to my lack of planning), somewhere to be every day, and I’m near the end of my cycle (so the energy is low).
So I get it! This is exactly the kind of week where you think: “We’ll do photos when things calm down.” But they never really calm down. And this is actually your life. The version your children are in right now. There is no other version to photograph right now.
Most mums assume a photoshoot needs everything to be sorted first: well-behaved kids, more time, more energy, the right moment. You don’t need any of that.
What you need isn’t perfection. You need me to capture the way your family is right now. The small interactions. The ordinary things that matter most. The feeling of your home as it is right now. This season, however messy or full it is, is the season you’re in.
You don’t need to wait for a different version of life to have it photographed.

If you’re in Fleet or nearby in Hampshire, Surrey or Berkshire, you can find more about how I work through the link in my bio.

Address

Fleet

Telephone

+447803807811

Website

https://katerina-l.co.uk/

Alerts

Be the first to know and let us send you an email when Katerina L. Photography posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Katerina L. Photography:

Name:

Email:

Message:

Shortcuts

Want your business to be the top-listed Photography Service in Fleet?