28/07/2023
Why do you need good selfies for your business?
As a professional photographer, I am not about to tell you that you don't need professional photos for your business. In fact, professional photos are incredibly important.
You need pro photos for creating an amazing first impression of your brand with your profile photos and website banners. And to give your business a high quality look for getting PR coverage so that magazines and websites have material to use if they want to run a feature on you.
Those things are both still really, really important. And I will never change my mind on that. However, having the ability to be able to take great selfies is also an essential part of your marketing mix as well.
That's because appearing on social media as often as possible will make a massive difference to the success of your business. It will affect how many leads you receive and ultimately how much profit you make. If you’re waiting around lurking and not being noticed, not sharing what you do regularly then you will be missing out on a lot of potential clients, absolutely guaranteed.
I notice a massive difference in the level of enquiries I get when I post regularly on social media, but sometimes it feels overwhelming to get on social media. It takes time to think about what to write about because you want it to be of value.
It's worth it though!
By showing our face, we connect with our audience, with our community - we build trust, we help people to understand who we are and our value. It helps people to feel like they know us. Often people will say to me on discovery calls that they feel like they know me despite it being the first time we've "met" and I love that!
Being visible also brings us to front of mind when people are thinking about needing a particular service. Or if they hear somebody else looking for one, when they've seen you recently online, you pop to mind straightaway.
It is really really important to be on social media as often as possible.
To do that, just using professional photos can be tricky, because you don't want to keep on using the same photos over and over; that gets boring for your audience.
If you don’t vary your images it's easy for people to just glaze over and scroll past without engaging.
By sharing new photos each time, you are going to be able to engage your audience in a new way, get their interest, and show different sides to yourself. So selfies work in synergy with your professional photos.
The only issue is that if you’re like most people you take the same old selfies, just holding up an arm and taking a very close up shot of your face, wherever you are, and all your selfies look the same.
If you want some tips on how to make your selfies better, feel free to download my free guide Slay Your Selfies for 5 top tips to improve your photos!
Download the Slay Your Selfies guide here: https://view.flodesk.com/pages/64b44ff6d3c6fd165d58938c
