22/09/2025
New work for .
Lidl has just launched the UK’s first gender-balanced beer aisle - giving equal space to beers brewed by women and female-owned breweries. I love that it’s Scottish brewers who are front and centre in this movement, with brilliant contributions from WEST in Glasgow, Stewart Brewing and Innis & Gunn in Edinburgh, 71 Brewing in Dundee, Fierce in Aberdeen, and Loch Lomond Brewing in the Highlands.
It was such a pleasure to be asked to photograph this campaign. We had a lot of fun on set, and naturally, I couldn’t resist bringing a little high-fashion flair into the mix, marrying style, story, and Scotland’s brewing culture in one bold shoot.
Projects like this, which celebrate equality and champion Scottish talent on a national stage, are exactly why I love what I do.
Agency:
Photographed & edited by me.
Styling:
Hair:
Makeup:
Digi Op:
Lighting Assistant:
Video Team: Digital Triangle