03/09/2026
The bit no one see’s in self employment and freelance work.
It’s Thursday. 7:15pm. Our son is in bed. My wife is chilling watching TV after looking after him all day. I’ve been working since 5:45am, and still have a todo list longer than my arm.
The bank account can barely fund a holiday to Butlins after all the bills are paid. The weekend feels like it’s needed but an inconvenience to getting on top of a list that’s impossible to complete.
Client shoots need planning. Content needs editing. Reports need reading, sending and adjusting strategy too.
Camera needs charging.
SD cards need sorting.
And you’re on your own to do it.
Tomorrow morning I’ll be up at 5:15am to try get a workout in before work. I have two shoots before lunch time. Then an afternoon of trying to sort for the weekend, before our weekend shoot.
Am I moaning? No. I wouldn’t change the hustle for the world.
But I think it’s important to reality check the social norm we have of self employed life and social media management being this easy job that anyone can do. Because it’s tough, it’s hard. I probably nearly quit 2 times a month.
But we keep going, because I love this business, I love our clients and I believe in the work.
So when someone says ‘it’s just taking photos and posting’ it’s alot more than that and it always will be.
Anyway, back to CapCut.