05/02/2026
CASE STUDY ✨: The Entertainer Toy Shop
The Entertainer is the UK’s largest chain of toy shops and the owner of Early Learning Centre, trading from over 160 stores nationwide and through major retail partnerships such as Matalan, M&S, Moonpig, and Tesco. Despite its success, it has remained a family-run business with a genuinely beautiful story.
Founded in 1981 by Cath and Gary Grant, their mission has always been to provide toys at competitive prices to children across the UK and beyond, creating opportunities to play, learn, and connect with family and friends. At its core, the brand is built on generosity — from protecting employees’ time with their families to giving away millions of pounds to charitable causes.
It has been a real honour to shoot for The Entertainer over the last two years and to be trusted with all of their PR imagery.