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27/09/2026

Do it for your younger self…

Comment “fingerprint” below and I’ll send you the quiz that shows where your body might be deficient and underperforming...
02/09/2026

Comment “fingerprint” below and I’ll send you the quiz that shows where your body might be deficient and underperforming.

Two years ago I was yo-yoing with my weight.

Foggy. Underperforming. No idea why.

I thought I was doing everything right.

Training. Eating clean. Working hard.

Still felt like I was falling apart.

Then I found out my brain needed fat, not less of it.

Low carb was wrecking my cognition the whole time.

I got my blood work checked by a specialist, not my GP.

Turns out the NHS compares you to a sick population, not an optimal one.

Normal isn’t optimal.

I found out my testosterone was low.

Nobody warns you that low testosterone is a silent killer.

You can look healthy and still be falling apart underneath.

I stopped fearing cholesterol.

Three eggs and egg whites every morning now.

Cholesterol builds testosterone.

I learned my hormones run the whole operation.

Testosterone drives ambition.

Cortisol regulates stress.

Thyroid controls energy.

Growth hormone governs recovery.

I got around men who were already living at the level I wanted.

Alpha21 forced me to level up faster than I ever could alone.

Grateful for Dom, Kyle, Mark, and every man in that room.

I started seeking resistance instead of avoiding it.

Challenge sharpens the mind.

Challenge hardens the body.

Challenge builds men who lead instead of follow.

My family and my business are better because I stopped ignoring my body.

Certainty is attractive.

Being sharp is attractive.

Being in control of your health is attractive.

If you’re not prioritising it, it will knock you off your perch when you least expect it.

Comment “fingerprint” below.

I’ll send you the quiz that shows exactly where your body is deficient and underperforming.

27/08/2026

Locked in…

Had a great call with my coach Mark yesterday.

Through the last 14 years since I started my fitness journey.

I didn’t realise how much I let my emotions dictate my decisions.

And to be transparent.

I’m sick of it.

And now I work in Sales.

I’ve had to learn to detach so many of my emotions from my day to day actions.

It’s the worst and best thing that’s ever happened to me.

I’ve had to face my demons, and find a new path.

The reason why I’ve found this so hard is.

It’s been all I’ve ever fu***ng known.

It feels like, I’ve just understood my brain and ADHD.

Now, I’m retraining myself.

At 39…

To do something I wish I had known about 30 years ago.

To be consistent.
To have higher standards.
And to not keep recreating myself.

I’ve spent so many years focused on helping others.

I never prioritised consistently helping myself.

Standard went up, standards went back down.

But I’m sick of that.

I’m going to war with myself.

This time isn’t about getting dick skin lean…

This is about being that man.

For my kids.

For my wife.

For the prospects I talk to.

For my colleagues.

For myself.

I’m locked in, working with and

It’s about remembering who I am, what I can do, who I want to be.

And what Mark said yesterday…

“Deliver on what you said you’re going to do”

Get locked in, follow if you want to see my end result.

Let’s fu***ng go…

25/08/2026

You are in charge of your lifestyle.

Not your circumstances.
Not your schedule.
Not your past.

You.

I recorded a reel today about my 6 month challenge. Here’s the truth I had to face.

Positivity isn’t a mood. It’s a decision you make before your feet hit the floor.

Wake up. Set yourself straight.

Do the right things for you.

Prioritize yourself first, because you can’t pour from empty.

Put yourself in the position to go be that version of you.

You can change everything in a heartbeat.

That’s what I wasn’t doing.

For three years I was disconnected from who I actually am.

Chasing everyone else’s version of “successful.” Running someone else’s script.

Not anymore.

Now my focus is simple.

Build a lifestyle that actually fits the man I’m becoming.

Show up right.
Train right.
Eat right, and let’s be honest, my diet’s been consistent, but consistent isn’t the same as optimal.

It’s not where I know it can be.

The real question every morning isn’t “did I show up.”

It’s “am I using the best version of me today?”

Because average effort with good intentions still gets you an average life.

This is Day 2 of the next 180.

I’m documenting all of it.
The wins, the plateaus, the mornings I don’t feel like it.

Not for likes. For proof.

Proof that the moment you decide to run your own life instead of reacting to it, everything shifts.

If you’re waiting for the “right time” to reclaim your standards, this is your sign.

It’s not coming.

You build it.

23/08/2026

Let that sink in.

Three years.

2023.

Peak of my photography career.

That was the last time I woke up and recognized the man looking back at me.

A few days ago, my mate said something that stopped me dead.

“You’ve forgotten who you are.”

Six words.

Felt like a punch to the chest.

That’s the depth of this man.

Head coach at Alpha21 for a reason.

Six words, and three years of pain ended. Because he was right.

I’ve forgotten why I used to love life so much.

That fire.

That drive.

That confidence that used to radiate out of me.

For the last year I haven’t been living.

I’ve been coping.

Waking up just trying to make it work.

Not leading.

Not driving.

Surviving.

I started digging into why.

Read three books that cracked it open.

How to Run Your Own Life.

Outwitting the Devil.

The Courage to Be Disliked.

Here’s what they showed me.

Somewhere in the grind of sales, deep conversations with men every day, I stopped being me.

I started performing a version of me.

Not my natural confidence.

Borrowed style.

My passion was missing.

I was unnecessarily struggling.

Part of it was finally understanding my ADHD.

Learning how my brain works, instead of fighting it every day.

Two reasons I asked to join Alpha21.

One: I’ve never met another man I believe in more than

I wanted to help him win.

Two: is one of the most powerful systems I’ve witnessed.

Watch this space.

In two to three years this business will be ten times the size it is today.

Not luck. Not hope.

Because it’s that good. Because it changes lives. Mine included.

The last 3 years of stress, poor sleep, and worse choices did their damage.

Chronic stress alone can tank testosterone.

Add inconsistent food, training, no recovery, and mine was on the floor.

That was the wake up call.

How am I supposed to lead my kids? Protect Jade?

Show up for my family, if I’m not leading myself first?

Next 6 months, I’m documenting the whole comeback.

Raw. Unedited. No filter.

I’ve got nothing to sell you here.

I’m just taking you with me while I get myself back.

Follow along, if you’re in a season of rebu

02/08/2026

Day 1/90

This challenge isn’t about looking better in photos.

It’s about optimisation instead of being overweight and operating below my own standard.

My health got out of hand before.

Training stopped.

Diet was awful.

My life demands more than that version of me could give.

Men operate better under real challenge.

Not this time as a quick reset.

This time as a 9 out of 10, held consistently.

My business needs consistency.

Emotional swings were costing me numbers I know I’m capable of hitting.

That’s why I’m sharing this.

Most men never find out what they’re capable of.

They accept lower standards as normal and never learn how to operate at their best.

That’s why I signed up to Alpha21.

I wanted the actual reason behind how I felt, not another guess.

My panel showed free testosterone at 0.14, under the 0.17 to 0.66 range.

SHBG at 50.96.

Boron is going in daily to help bring that back into balance.

Cardio, training, and diet are working together to bring every marker to optimal and start my 40s in peak physical condition.

Today’s run was early, working with cortisol’s natural morning peak instead of against it.

Breakfast: eggs and egg whites, unsalted butter, rocket.

Fat and cholesterol to support testosterone production.

Higher fats to sharpen cognitive performance through the day.

Last year I hit 78kg.

This year I’m beating that number with no love handles in sight.

Day 1 of 90.

Building the man I’m becoming by 40.

Follow me if you want to see my full journey.

He’s 63 and in better shape than he was at 30.Not “for his age.”Better. Full stop.He came to us to optimise his choleste...
08/04/2026

He’s 63 and in better shape than he was at 30.

Not “for his age.”

Better.

Full stop.

He came to us to optimise his cholesterol.

Blood work? Already solid.

That wasn’t the issue.

He wanted the best physique of his life.

So he put his body into AI.

Asked what a 60-year-old should look like at 10% body fat.

Then decided to beat it.

Now he’s leaner than the prediction.

10–15k steps daily.

Fully locked in.

He even cut back on golf to push results faster.

Most men won’t even control the basics.

The fridge.

The pub.

That’s the difference.

This is what happens when your body works with you.

Not against you.

Most men don’t lack discipline.

They’re guessing.

DM “Blood21” if you want to stop guessing.

26/02/2026

Here’s the post copy built directly from Eugene’s email and case study.

Hook first. Then the bowel cancer context. Then the measurable improvements. Then the Alpha21 mechanism.

—

18kg down.
In just 4 hours a week in the gym.

Let that sink in.

Before Alpha21, Eugene was doing everything “right.”

After recovering from bowel cancer, he made a promise to stay healthy. 

He trained regularly.
Swam 4 to 5 times per week. 
Had a long background in martial arts. 

But despite the effort…

His weight sat around 90kg. 
Body fat wouldn’t drop. 
Blood work showed high LDL cholesterol, low free testosterone, elevated inflammation, and low white blood cells. 

On paper, he was “generally healthy.”

He knew he wasn’t operating at his potential. 

The issue wasn’t effort.

It was direction.

We didn’t tear everything down.

We refined it. 

Three focused strength sessions per week. 
Swimming and cycling kept in. 
Recovery prioritised. 

Nutrition simplified:

Three meals and one snack. 
Higher protein without increasing calories. 
Fewer processed carbs. 

Supplementation targeted directly to his blood work. 

The result?

18kg down. 
Significantly stronger. 
Half marathon completed. 
Blood sugar controlled. 
Small intestine symptoms almost completely gone. 
Adrenal symptoms largely eradicated. 

Training felt productive instead of draining. 
Energy stabilised. 

This is what happens when you stop guessing.

When you build a system around your history.

Your physiology.

Your recovery capacity.

Eugene didn’t need more hours.

He needed precision.

If you’re training hard but still stuck…

Book a Functional Health Assessment.

Let’s see what your blood work is really saying.

DM “Alpha” for results like Eugene

My final post..Come follow me at if you want to continue on following me.But, as I’ve written in this post.I started th...
01/02/2026

My final post..

Come follow me at if you want to continue on following me.

But, as I’ve written in this post.

I started this account I think 2011.

I’ve completed changed from that day.

And I’ve changed my niche and my business so much from the photography that most of this audience doesn’t engage in my content any more.

So I’m posting this final post.

You might see a few stories just to remind the last few that I’ve moved over.

But today is the last day, I’ll ever use this account.

It’s helped me immensely, it’s somewhat made me who I am today.

But I’m done with making content that doesn’t get the traction it should.

I’m done trying to recover this account that used to be non stop with people joining in.

So if you want to see more of my journey.

My lessons on Authority, building confidence, ADHD, masculinity.

How to let go of your past self to create a better future financially and in relationships.

And how to shift identities when you no longer want the old one.

Then come over.

But, if not.

Thank you to everyone who’s ever liked, DM’d, followed or viewed my content.

Thank you for your time, support and love.

Onto the next chapter.

The one where I stand on stage and change lives at scale.

Because you only get one chance in life to make your dreams come true.

So you might as well go for it.

Peace out guys.

This ride is over…

The time has come…I started this page in 2011.And it’s seen me lose over 80-90kg in total.It’s been me become and intern...
29/01/2026

The time has come…

I started this page in 2011.

And it’s seen me lose over 80-90kg in total.

It’s been me become and international photographer.

Get married.

Create to beautiful children.

Our dog.

My travels around the world.

Over 5000 clients worldwide.

Millions of pounds made by business owners.

Peoples lives transformed in front of me.

But…

Truth be told, this accounts like an old set of boxers now.

A lot of good memories but not what it used to be.

And I’ve done everything I can to resurrect it.

But, it’s time to change.

I’m not like the boy who started this page anymore.

My mission and purpose in life is to give more entrepreneurs.

The freedom to express theirselves.

On camera.

In their relationships.

In their business.

Because we don’t need more people holding themselves back with handcuffs they don’t know how to remove.

I’ve helped two women feel safe in themselves to fall pregnant (3 including my wife) all from them letting go.

I’ve helped coaches making £1-2k per month go up to £17k months.

And business owners grow from zero to doing talks internationally.

So if you want to continue watching my journey.

Follow my new account

As this page will be no more in just 3 days time.

And if you want to know more about the “Authority Accelerator”

DM me “Authority” on my new account.

Address

Unit 18, Stanley Business Centre, Kelvin Way, West Sussex, RH10 9SE
Crawley
RH109SE

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+447926090614

Website

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